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Jingle AI the way: Advertising, marketing agencies tap AI opportunitiesWith the rapid rise of AI technology, advertising and marketing agencies as well as brands are at a new dawn of opportunities revolutionisi...- Five more and counting: India's Cannes show continues; wins include silver & bronze Lion for Earlyman Film adIndian agencies have secured five Lions at the Cannes Lions, marking a significant achievement for the country. Earlyman Film won a silver ...
- Advertising big shots are now relying on AI to market to the massesGenerative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year,...
- From Mad Men to machines? Big advertisers shift to AIGenerative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year,...
- Wellness day-offs: India Inc is making sure its employees get a break from non-stop workConcerned that working without timeoffs is taking a toll on its workforce amid the Covid-19 pandemic, some of the biggest companies in the ...
- Piyush Pandey named global chief creative officer of OgilvyPandey said his new role is a responsibility and not a medal. There are things to do and I will be getting on with the job.
- Blue Star appoints Madison World's CMD Sam Balsara as additional directorBalsara, who holds an experience of over 45 years in marketing, advertising and media, has held various stints in Cadbury India, WPP and Mu...
- Why are the makers of Fevicol handing over the reins to outsiders?As a business family, the Parekhs of Pidilite Industries, the makers of Fevicol have done pretty well for themselves.
- Startup bug bites advertising industry; professionals walk out of jobs to run their own businessPawar and Mandeep Malhotra, who recently quit as president of DDB MudraMax, will be in the top management of Bose’s new venture, they said.
- Sam Balsara owned Madison Media negotiating with Dentsu, WPP for saleMadison Media, the only major Indian ad agency that doesn't still have a foreign partner, is negotiating with Japanese advertising behemoth...
- Elite Gen-Y not willing to buy celebrity pitchThe 16-25-year olds from the upper income groups, Gen-Y, are just not impressed by celebrities when it comes to assessing brands. Top Ten c...
- Staying alone is certainly tough, but life is tough tooMr Balsara, Madison Group’s chairman & managing director, met up with ET recently and shared his thoughts on challenges for the Rs 22,700-c...
- A ready reckoner on the top ad agencies
- Danone among 18 FDI plans clearedNEW DELHI: French dairy products major Groupe Danone’s plan was among 18 FDI proposals worth Rs 156 crore cleared by commerce and industry ...
- Govt clears FDI proposals worth Rs 156crNEW DELHI: The government on Tuesday cleared 18 foreign direct investment proposals worth Rs 156 crore, including the Rs 150-crore proposal...
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