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BRANDS IN WPL
Cupid Breweries to acquire United Spirits' alcobev unit in Odisha for Rs 22.5 croreCupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- In a league of its own, women's cricket captivates both brands and viewersThe Women's Premier League is entering its most profitable season. Strong advertiser interest follows the Indian team's World Cup victory. ...
- WPL 2026: JioStar reels in 15 sponsors amid rising buzzJioStar has attracted 15 brands for the TATA Women's Premier League 2026. This shows the increasing commercial strength of women's cricket ...
- WPL Auction 2026: A home world cup that rewired the Women’s Premier League ceilingWPL 2026 Auction: India's 2025 Women's Cricket World Cup victory ignited a surge in the Women's Premier League's commercial appeal. Record ...
- WPL 2026–27 welcomes ChatGPT, Kingfisher and Bisleri in BCCI’s massive commercial pushThe Women's Premier League is set for a significant commercial boost. New partner agreements for the 2026 and 2027 seasons are valued at Rs...
- Guts, glory & afterglow of the Women's World Cup: It's her story and brands will let her tell itIndia's World Cup victory has significantly boosted women's cricket commercially. This win marks a turning point, transforming the sport in...
- WPL: JioStar secures 10 sponsors for TATA Women's Premier League 2025The TATA Women's Premier League (WPL) returns for its third season, showcasing top-tier women’s cricket. JioStar, the official broadcaster,...
- Women's Premier League to play a big role in ODI World Cup year, Harmanpreet Kaur saysThe Women's Premier League (WPL) is seen as a crucial preparatory platform for the ODI World Cup. Captain Harmanpreet Kaur and others highl...
- Capri to put more money into women's sports in IndiaCapri Sports will increase investments in women's sports. It acquired Women's Premier League team UP Warriorz and invested in Rudra Footbal...
- Beauty brands bowled over by Women’s Premier LeagueSugar Cosmetics' co-founder Vineeta Singh's LinkedIn post with actor Kareena Kapoor Khan and designer-entrepreneur Masaba Gupta and others ...
- WPL 2024: Puma ropes in Kareena Kapoor, Vineeta Singh to champion women’s sportsPUMA collaborates with Kareena Kapoor Khan, Vineeta Singh, Mary Kom, and Masaba Gupta to promote women's cricket in India. They aim to chan...
- 'WPL could earn up to Rs 125 cr in sponsorships'The Women's Premier League (WPL) is predicted to generate up to Rs 125 crore in sponsorship revenues for the Board of Control for Cricket i...
- Predictions for 2024: Big money set to dive into women’s cricket, says Harmanpreet KaurYear 2024 might be the year when women’s cricket sees a greater interest when it comes to funds and sponsorship. That money can then be fun...
- Women's Premier League valuation hits $150 million in debut season: ReportThe Women's Premier League (WPL) has been valued at $150 million in its first season, according to a report by D&P Advisory. The valuation ...
- Fair play on and off the field: Women athletes score record brand dealsBrands such as Hyundai, Boost, Himalaya Wellness, Puma, Ceat, Lotus Herbals, Dream11, Amul and Tata Group are signing long-term pacts. Amon...
- Pushing the boundaries: Why WPL is a big step towards levelling the playing field for women’s sportsThe cricket league will be a trendsetter in more ways than one. India might soon get a women’s kabaddi league, too, following the success o...
- BCCI invites bids for acquiring title sponsorship rightsThe RFP, which will be available for purchase till February 9, will be provided for a non-refundable fee of Rs 1 lakh plus GST. The detaile...
- BCCI mops up Rs 4,670 crore from sale of 5 WPL teamsThe first edition of WPL, the women’s T20 franchise cricket league in India, will be played in March, after player auctions are held next m...
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