WPL: JioStar secures 10 sponsors for TATA Women's Premier League 2025

The TATA Women's Premier League (WPL) is back for its third edition, bringing another season of top-tier women’s cricket. JioStar, the official broadcaster and streaming partner, has secured sponsorship deals with 10 brands across various industries.

The sponsors include State Bank of India (SBI), TATA Capital, the Association of Mutual Funds in India (AMFI), Kajaria Ceramics, Black & White Ginger Ale, Himalaya No.1 Facewash, TATA Motors, APAR Industries, Amul (Gujarat Cooperative Milk Marketing Federation Limited) and MSD Pharma. These brands represent sectors such as BFSI, infrastructure, beverages, FMCG, automotive, and electrical and metallurgical engineering, reflecting the tournament’s expanding influence.

“We are thrilled to welcome a varied set of sponsors on JioStar’s coverage of the TATA WPL 2025 Season 3,” said Udit Sharma, EVP & Business Head, Premium Sports and Agency Relationships, JioStar.


“Their support will play a pivotal role in promoting women’s cricket and empowering female athletes. With TATA WPL growing stronger each year, this season will undoubtedly deliver a unique and exhilarating experience for fans and partners alike. Our platform helps brands engage India’s growing women’s sports audience and high-intent consumers. We are confident our sponsors will see significant brand impact and ROI through their association with JioStar’s coverage of TATA WPL,” he added.

The tournament began on February 14 and will run until the grand finale on March 15, 2025.