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IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...- BCCI bags Rs 270 crore AI sponsorship deal for IPLThe BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, be...
- WPL 2026: UP Warriorz, Gujarat Giants eye early momentum in women's cricket tournamentWPL 2026: UP Warriorz and Gujarat Giants begin their Women's Premier League journey on Saturday. Both teams aim for their first title. UP W...
- In a league of its own, women's cricket captivates both brands and viewersThe Women's Premier League is entering its most profitable season. Strong advertiser interest follows the Indian team's World Cup victory. ...
- WPL 2026: JioStar reels in 15 sponsors amid rising buzzJioStar has attracted 15 brands for the TATA Women's Premier League 2026. This shows the increasing commercial strength of women's cricket ...
- WPL Auction 2026: A home world cup that rewired the Women’s Premier League ceilingWPL 2026 Auction: India's 2025 Women's Cricket World Cup victory ignited a surge in the Women's Premier League's commercial appeal. Record ...
- WPL: JioStar secures 10 sponsors for TATA Women's Premier League 2025The TATA Women's Premier League (WPL) returns for its third season, showcasing top-tier women’s cricket. JioStar, the official broadcaster,...
- Beauty brands bowled over by Women’s Premier LeagueSugar Cosmetics' co-founder Vineeta Singh's LinkedIn post with actor Kareena Kapoor Khan and designer-entrepreneur Masaba Gupta and others ...
- 'WPL could earn up to Rs 125 cr in sponsorships'The Women's Premier League (WPL) is predicted to generate up to Rs 125 crore in sponsorship revenues for the Board of Control for Cricket i...
- BCCI seeks bids for WPL official partnership rightsThe Board of Control for Cricket in India (BCCI) is inviting bids from reputable companies for official partnership rights for the Women's ...
- Predictions for 2024: Big money set to dive into women’s cricket, says Harmanpreet KaurYear 2024 might be the year when women’s cricket sees a greater interest when it comes to funds and sponsorship. That money can then be fun...
- Women's Premier League valuation hits $150 million in debut season: ReportThe Women's Premier League (WPL) has been valued at $150 million in its first season, according to a report by D&P Advisory. The valuation ...
- BCCI records Rs 27,411 crore revenue during FY18-22The BCCI, also the world’s richest cricket board, paid Rs 4,298 crore in income tax during these five years.
- WPL 2023: Mumbai Indians beat Delhi Capitals in final after Sciver-Brunt hit fiftyMumbai Indians become champions of inaugural Women's Premier League, beat Delhi Capitals by seven wickets in final. Nat Sciver-Brunt smashe...
- Women's Premier League 2023: Check out the updated points table, live-streaming detailsFollowing the conclusion of the 18th game in the Women's Premier League 2023, which featured the Mumbai Indians and Delhi Capitals, there h...
- Women's Premier League reaches 50M in first weekThe TVR of other matches is as follows: Mumbai Indians and Gujarat Giants (0.26 TVR), Delhi Capitals vs RCB (0.24), Gujarat Giants vs Uttar...
- Pushing the boundaries: Why WPL is a big step towards levelling the playing field for women’s sportsThe cricket league will be a trendsetter in more ways than one. India might soon get a women’s kabaddi league, too, following the success o...
- Women Premier League: BCCI signs three official partners for three seasonsThe Board of Control for Cricket in India (BCCI) has signed Dream11, CEAT Tyres and Amul as partners for the upcoming Women's Premier Leagu...
- Tata Group bags Women's Premier League title sponsorship rights till 2027The first edition will be played in Mumbai at two venues, Brabourne Stadium and DY Patil Stadium. The sale of media rights had fetched BCCI...
- BCCI invites bids for acquiring title sponsorship rightsThe RFP, which will be available for purchase till February 9, will be provided for a non-refundable fee of Rs 1 lakh plus GST. The detaile...
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