WPL 2026: JioStar reels in 15 sponsors amid rising buzz

JioStar has lined up a strong and diverse set of sponsors for the upcoming season of the TATA Women’s Premier League, it said on Wednesday, underlining the growing commercial pull of women’s cricket in India.

The broadcaster and streaming partner has secured 15 brands for WPL 2026, which gets under way on January 9 and runs through February 5.

Sponsors for the fourth edition of the league include State Bank of India (SBI), BHIM Payments App, Kingfisher Premium Packaged Drinking Water, Kalyan Jewellers, TVS Eurogrip Tyres, VIDA powered by Hero MotoCorp and other market leaders like OpenAI (ChatGPT), OnePlus, Tata Capital, Policybazaar and Wipro among others.


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The breadth of the sponsor roster reflects how the WPL has moved beyond its early years as an emerging property to become a platform that offers scale, credibility and sustained audience engagement. Traditional categories such as FMCG, beverages and consumer technology continue to back the league, while newer segments, including fintech and payments, electric vehicles, jewellery retail and even artificial intelligence have expanded their presence this season.

The move signals growing confidence among advertisers in women’s cricket as a premium media property with long-term potential. Brands are increasingly seeking deeper associations rather than one-off visibility, betting on the league’s ability to deliver consistent reach.

Anup Govindan, Head - Sports Sales, JioStar said, “WPL 2026 marks a clear inflection point for women’s cricket, both in terms of scale and commercial intent. Brands today are looking beyond short-term visibility to build deeper, long-term associations and WPL offers a compelling platform that delivers scale, high engagement and strong connect.

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The TATA WPL 2026 will open with Mumbai Indians facing Royal Challengers Bengaluru on January 9. Matches will be broadcast on the Star Sports Network, with digital streaming available exclusively on JioHotstar.