WPL 2026–27 welcomes ChatGPT, Kingfisher and Bisleri in BCCI’s massive commercial push

The Women’s Premier League (WPL) is set for a major commercial boost as the Board of Control for Cricket in India (BCCI) has finalised new partner agreements for the 2026 and 2027 seasons, collectively valued at Rs 48 crore. The development reinforces the growing commercial strength and global appeal of the world’s biggest women’s cricket league.

ChatGPT and Kingfisher join as Premier Partners

For the next two seasons, ChatGPT and Kingfisher Packaged Drinking Water will come onboard as Premier Partners. The addition of these brands marks one of the most significant expansions in the WPL’s sponsorship portfolio and reflects the rising market confidence surrounding women’s cricket.

CEAT continues; Bisleri joins the fold

Long-term partner CEAT has renewed its association as the Strategic Time-Out Partner, extending its commitment to the league since its inaugural edition.


Meanwhile, Bisleri has been added as the Beverage Partner, further strengthening the league’s consumer brand lineup.

Full commercial lineup of WPL

Existing partners

• Title Partner: TATA Group
• Premier Partners: Sintex, Herbalife
• Strategic Time-Out Partner: CEAT (renewed)
• New partners for 2026–27
• Premier Partners: ChatGPT, Kingfisher Packaged Drinking Water
• Beverage Partner: Bisleri

BCCI calls new partnerships a sign of WPL’s growth

BCCI President Mithun Manhas said the confidence shown by leading international and Indian brands highlights the remarkable trajectory of the WPL and its expanding commercial appeal.

BCCI Honorary Secretary Devajit Saikia noted that the partners entering the ecosystem bring diverse strengths and will play a crucial role in enhancing fan experience as well as supporting the growth of women’s cricket.

WPL Chairperson Jayesh George added that the league continues to reshape the space for women’s sport globally, and the renewal of CEAT along with the addition of new partners is a strong indicator of the value WPL extends to commercial stakeholders.