Tata Consultancy Services (TCS) has maintained its position as India's most valuable brand for the third year, with a brand value of $49.7 ...

TCS and Infosys, ranked 46th and 74th by Kantar, excel in digital-first strategies. Infosys, valued at $24.68 billion, emphasizes client tr...

Apple has surpassed $1 trillion in brand value, with a 15% increase from last year, retaining its top position as the world's most valuable...

Tata Consultancy Services (TCS) has retained its top position as India's most valuable brand for the second year in a row, with a brand val...

"Brands tend to focus more on media buying, whereas our research shows that 50% of the outcome is due to the creative quality, 25% is due t...

The value of the TCS brand jumped 212%, while HDFC, which had the pole position for the past six years, rose 62% to $32.7 billion. The stud...

Sushmita Balasubramaniam is a market research and consumer consulting professional with more than 25 years of experience who has thrived on...

The report values TCS Brand at $50,349 million up 61% since last year. While Infosys was valued at $33,551 million TCS has ranked amongst '...

The study has identified some trends that will shape the digital ecosystem over the next three years. E-governance and agri-tech are likely...

The non-FMCG ranking was dominated by telecom brands, with Samsung and Jio jointly second, followed by MRF, Tata Housing and Airtel. Tata T...

As per the report, Among Digital Devices, Apple emerges as the leader, with Xiaomi at second place. One Plus and Samsung tied for third pla...

He will replace Eric Salama, who stepped down in February this year, months after WPP sold 60% in Kantar to private equity firm Bain Capita...

LIC and TCS were ranked second and third, retaining their positions from last year even as both declined 9% and 20% each. In fact, this yea...

Online retailer Amazon and D-Mart have emerged as winners in a report based on customer experience scores by the data, insights and consult...

It will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kanta...

Generation Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...

“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...