TCS ranks 46, Infosys at 74 in Kantar's most valuable brand report

TCS and Infosys, ranked 46th and 74th by Kantar, excel in digital-first strategies. Infosys, valued at $24.68 billion, emphasizes client trust and expertise in enterprise AI and cloud technologies, with brand ambassadors Rafael Nadal and Iga Świątek.

Agencies
IT bellwether Tata Consultancy Services (TCS) is the most valuable Indian brand, ranked 46th globally, followed by Infosys at number 74, according to Kantar BrandZ Most Valuable Global Brands report released on Wednesday.

TCS’ brand value grew by 7% in a year to $44.79 billion, the report said.

The brand value of Infosys, which found itself among the 100 most valuable brands in the world for the third consecutive year, is pegged at $24.68 billion.


TCS is ranked 16th in the top 20 business technology and services platforms, and Infosys at 20th.

Kantar BrandZ recognition is a strong validation of the client trust that Infosys has earned, and the relevance of its capabilities – especially in domains like enterprise AI where emerging technologies like generative AI and foundational technologies like cloud continue to evolve by the day, the Bengaluru-based company said in a filing with the BSE.

“Even through a tough year of disruption and volatility globally, we stayed focused on delivering on our brand promise and let our purpose point the way for Infosys,” said Sumit Virmani, executive vice president and global chief marketing officer at Infosys. “Through the uncertainties, our clients trusted us to help them navigate their next with cutting edge digital-first, cloud-first, and AI-first approach. We remained committed to amplifying human potential and creating the next opportunity for all – people, businesses, and communities.”
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The company said its brand ambassadors – tennis icons Rafael Nadal and French Open champion Iga Świątek – have served to deepen the brand’s relevance as a digital transformation partner to the world, through the highly visible ‘Champions Evolve’ campaign.
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