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KANTAR
Shower gels, liquid cleaners gain ground as Indians ditch bars and powdersIndian households are increasingly adopting liquid personal and home care products. Consumer goods companies are investing heavily to capit...- Amazon, Flipkart slash fees as battle for smaller cities intensifiesE-commerce giants Amazon and Flipkart are cutting seller fees to expand into smaller Indian cities. This strategy aims to attract more sell...
- Tata Consumer preps F&B push for post-weight-loss needsTata Consumer Products is developing new foods and beverages to address weight loss side effects. These products will help consumers supple...
- Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...
- Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old schoolIndian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Hotel giants bet India’s local travel boom can defy slowdownMajor hotel groups are investing heavily in India. They expect a surge in domestic travel to drive growth. This expansion continues despite...
- Indian consumers turn defensive as job fears rise, economic confidence fallsIndian consumers are increasingly concerned about jobs and the economy. This is leading many to reduce spending on non-essentials like dini...
- Fewer top-ups mark FMCG buying shiftIndian shoppers are changing their habits. They are visiting stores less often for everyday items. However, when they do shop, they are spe...
- Rural FMCG growth slows as wheat flour demand drops: Kantar reportThe Kantar report highlights a slowdown in rural FMCG consumption driven by high wheat flour prices. Despite this, personal care categories...
- FMCG sector to see subdued growth till September quarter of 2024, says Kantar reportThe agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer go...
- High prices dent spending on daily essential products, says new Kantar studyKantar said while there was a slight volume growth of fast moving consumer goods (FMCG) sales at 0.54% in January as compared to the previo...
- Kantar rejigs top management for insights divisionDeepender Rana, who most recently led Kantar’s insights business in Greater China succeeds Preeti Reddy who takes on the role of Chairwoman...
- Data insights company, Kantar, taps Bata’s Alexis Nasard as CEOHe will replace Eric Salama, who stepped down in February this year, months after WPP sold 60% in Kantar to private equity firm Bain Capita...
- Amazon, D-Mart lead in customer experience survey: Consulting firm KantarOnline retailer Amazon and D-Mart have emerged as winners in a report based on customer experience scores by the data, insights and consult...
- WPP arm Kantar starts new analytics practiceIt will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kanta...
- Kantar to integrate back-end of IMRB, TNS and Millward Brown“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...
- Cross-Tab Group signs $25 million deal with Kantar GroupAs part of the agreement, Cross-Tab would be operating as the strategic outsourcing partner for Kantar Group in India for a period of four ...
- Cross-Tab Group signs $25 million deal with Kantar GroupCross-Tab Group which runs social media analytics firm Blueocean Market Intelligence has signed a mandate worth up to $25 million with Kant...
- Guidelines for TV rating agencies: HC asks Kantar to file affidavitKantar has said the new guidelines would result in closure or suspension of operation of TAM Media Research in India and that Kantar would ...
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