Kantar rejigs top management for insights division

Kantar, an insights and consulting company, has appointed Deepender Rana as its general manager for the insights division in the South Asia region.

Rana, who most recently led Kantar’s insights business in Greater China succeeds Preeti Reddy who takes on the role of Chairwoman of Kantar South Asia. In his role in mainland China, Hong Kong and Taiwan, he has driven the integration of Kantar Millward Brown and Kantar TNS entities.

“In Rana, we have an outstanding successor to Preeti, able to build on her many significant achievements and to continue growing Kantar’s success in the region. As leader of the insights business in Greater China Rana led a team that transformed our presence in that market," said Wayne Levings, APAC Regional President for Insights Division.


Reddy has spent more than three decades across consumer marketing, research and consulting and was previously CEO of Kantar's Sri Lanka business.

“Preeti is a result-oriented leader with a strong track record for growing the Kantar business in a highly competitive environment. She is rightly recognised in the industry for building strong client relationships, nurturing and growing talent and for strategic thinking that yields a stronger bottom line” Levings added.