WPP arm Kantar starts new analytics practice

NEW DELHI: Kantar, WPP's data investment management division, has launched a new global analytics practice that will combine consumer understanding with an analytics toolkit developed over four decades of solving difficult sales, brand, media and marketing problems.

In India, Kantar Analytics Practice would combine the analytics teams from Kantar and GroupM to build one platform.

Kantar Analytics Practice will have GroupM’s analytics team in India and connect them with specialist analysts from Kantar’s operating brands in sales, retail and shopper, media, health and public affairs. It will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kantar.


“Less than half (44%) of the advertisers believe they have the right, actionable data. Clients feel data rich but insights poor and impact short… Combining our insights with data from across any client’s organisation can unlock deeper insights,” said Eric Salama, CEO, Kantar.