Searched for
WPP
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Brands must adapt to permanent disruption as AI reshapes marketingWPP Media India declared brands face "permanent disruption" due to AI, quick commerce, and evolving consumer behavior, reshaping marketing ...
- Sony Pictures Networks India hires Harsh Deep Chhabra to lead strategy, new businessSony Pictures Networks India has appointed Harsh Deep Chhabra as Head of Strategy and New Business, with the executive joining from Godrej ...
- Adobe expands AI ecosystem to tackle fragmentation in enterprise customer experienceA key aspect of Adobe’s strategy is its focus on first-party data as the foundation for AI-driven customer experiences. As privacy regulati...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Global ad networks step up influencer marketing push in IndiaMajor advertising networks are boosting their presence in India's influencer marketing sector. They are investing in data-driven tools to m...
- US FTC in settlement talks with ad companies in boycott probe, WSJ reportsThe US Federal Trade Commission is in talks with major advertising firms. The discussions aim to settle a probe into potential antitrust la...
- FIFA cuts India media rights price to $35 million, still no takers for World CupsFIFA is struggling to sell media rights for the 2026 and 2030 World Cups in India. The governing body has significantly reduced its asking ...
- WPP, Adobe expand global partnership to scale AI-driven marketing, content creationWPP and Adobe are expanding their global partnership to integrate agentic AI capabilities, aiming to optimize media, drive growth, and scal...
- WPP replaces GroupM with AI-powered WPP MediaWPP has launched WPP Media, replacing GroupM, to provide integrated, AI-driven solutions for marketers. Managing over $60 billion in media ...
- WPP invests in Stability AI to enhance media and entertainment productionWPP has announced a strategic partnership and investment in Stability AI, a leader in generative AI technology. This partnership will enabl...
- WPP appoints Prashant Mehta as MD for Global Delivery CentreWPP appoints Prashant Mehta as Managing Director of its Global Delivery Centre (GDC), headquartered in India. Mehta will drive the GDC's gl...
- WPP aims to double staff at Chennai centre by mid-2025WPP is expanding its presence in India. The company will grow its Chennai tech hub to 2,000-3,000 employees. WPP is also considering new ca...
- WPP’s Indian subsidiary bribed officials to retain business: US SECWPP implemented an aggressive acquisition strategy to grow its business. As part of its acquisition strategy, WPP acquired a controlling in...
- WPP leases 3-L sq ft property from K Raheja Corp for 9 yearsThe majority of WPP's Mumbai businesses will be housed in this building and the company is targeting the second half of 2019 to complete th...
- WPP’s sales growth exceeds that of Publicis, stock hit 13-year highWPP’s revenue excluding currency fluctuations and acquisitions grew 5%. Numis Securities had projected 3.4% growth.
- NDTV says WPP making baseless threats in TAM India caseNDTV said it was "baffled and amused by the PR effort of WPP. PR is clearly the main aim, as the WPP statement contains a number of legal f...
Load More
