Out-of-home food and beverage consumption is increasingly shifting towards group occasions. Solo consumption has declined while larger grou...

Microdrama is now a mainstream Indian entertainment format, with most audiences preferring it. Viewers spend over fifteen minutes daily wat...

Financial action is moving faster than financial preparedness among employees, with many investing, exploring new opportunities, and thinki...

E-commerce giants Amazon and Flipkart are cutting seller fees to expand into smaller Indian cities. This strategy aims to attract more sell...

Indian households are increasingly adopting liquid personal and home care products. Consumer goods companies are investing heavily to capit...

Tata Consumer Products is developing new foods and beverages to address weight loss side effects. These products will help consumers supple...

Connected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...

Indian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...

Indian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...

The agricultural sector has uncertainty and the upcoming general elections would not surge the consumption of FMCG (fast-moving consumer go...

Deepender Rana, who most recently led Kantar’s insights business in Greater China succeeds Preeti Reddy who takes on the role of Chairwoman...

He will replace Eric Salama, who stepped down in February this year, months after WPP sold 60% in Kantar to private equity firm Bain Capita...

It will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kanta...

“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...

As part of the agreement, Cross-Tab would be operating as the strategic outsourcing partner for Kantar Group in India for a period of four ...

Cross-Tab Group which runs social media analytics firm Blueocean Market Intelligence has signed a mandate worth up to $25 million with Kant...

Kantar has said the new guidelines would result in closure or suspension of operation of TAM Media Research in India and that Kantar would ...