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BRAND CONSULTANT KANTAR
India a live laboratory for consumer intelligence, core to Kantar's growth, says CEO ZwillenbergKantar's global CEO highlights India's crucial role in the company's future. India is no longer just an emerging market but a core focus fo...- Indian brands hit $523.5 billion valuation as HDFC Bank leads Kantar BrandZ 2025 RankingIndia's top brands are now worth $523.5 billion, representing 13% of the nation's GDP. HDFC Bank leads the pack, with its value soaring 377...
- TCS joins world’s top 50 most valuable brands with $57.3 bn valuationTata Consultancy Services (TCS) has been ranked among the world’s top 100 most valuable brands in the Kantar BrandZ Most Valuable Global Br...
- Tata Consultancy Services (TCS) retains its position as India's most valuable brand: Kantar reportTata Consultancy Services (TCS) has maintained its position as India's most valuable brand for the third year, with a brand value of $49.7 ...
- TCS ranks 46, Infosys at 74 in Kantar's most valuable brand reportTCS and Infosys, ranked 46th and 74th by Kantar, excel in digital-first strategies. Infosys, valued at $24.68 billion, emphasizes client tr...
- Apple becomes the first $1 trillion global brand, Nvidia's value triples, report saysApple has surpassed $1 trillion in brand value, with a 15% increase from last year, retaining its top position as the world's most valuable...
- TCS retains top position as India's most valuable brand: StudyTata Consultancy Services (TCS) has retained its top position as India's most valuable brand for the second year in a row, with a brand val...
- Effective ad outcome is 50% creative, 50% media buying: Kantar"Brands tend to focus more on media buying, whereas our research shows that 50% of the outcome is due to the creative quality, 25% is due t...
- TCS pips HDFC Bank to be India's most valuable brand: Kantar BrandZ reportThe value of the TCS brand jumped 212%, while HDFC, which had the pole position for the past six years, rose 62% to $32.7 billion. The stud...
- KalaGato appoints Sushmita Balasubramaniam as CEO of consumer intelligence armSushmita Balasubramaniam is a market research and consumer consulting professional with more than 25 years of experience who has thrived on...
- TCS ranks 46th on Kantar Brandz, Infosys 64thThe report values TCS Brand at $50,349 million up 61% since last year. While Infosys was valued at $33,551 million TCS has ranked amongst '...
- India will witness significant increase in frequency and duration of internet access: studyThe study has identified some trends that will shape the digital ecosystem over the next three years. E-governance and agri-tech are likely...
- Amazon, Asian Paints, Tata Tea top rankers in Kantar's purposeful brands rankingThe non-FMCG ranking was dominated by telecom brands, with Samsung and Jio jointly second, followed by MRF, Tata Housing and Airtel. Tata T...
- Apple, Airtel, Jio and Netflix lead customer experience: KantarAs per the report, Among Digital Devices, Apple emerges as the leader, with Xiaomi at second place. One Plus and Samsung tied for third pla...
- Data insights company, Kantar, taps Bata’s Alexis Nasard as CEOHe will replace Eric Salama, who stepped down in February this year, months after WPP sold 60% in Kantar to private equity firm Bain Capita...
- HDFC, India's largest private lender, worth erodes 11% to $20.26 billionLIC and TCS were ranked second and third, retaining their positions from last year even as both declined 9% and 20% each. In fact, this yea...
- Amazon, D-Mart lead in customer experience survey: Consulting firm KantarOnline retailer Amazon and D-Mart have emerged as winners in a report based on customer experience scores by the data, insights and consult...
- WPP arm Kantar starts new analytics practiceIt will have a global network of more than 1,500 data scientists, analytics consultants, technologists and data designers from across Kanta...
- To be effective, digital ads have to team up with other media channels: StudyGeneration Z, which is the biggest consumer of digital content, is also the most averse to advertising and hence ad avoidance on digital de...
- Kantar to integrate back-end of IMRB, TNS and Millward Brown“The idea is to not reduce the choices for clients, but for these three companies to work together when there is a business problem," said ...
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