Indian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...

India's scorching summer has fueled a surge in consumer goods sales, with quick-commerce platforms becoming the star performers. Ice creams...

Reaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...

The United States on Wednesday signed an agreement to build a new embassy compound in Jerusalem, a move that Israel said reflected the "unb...

Sebi uncovered an alleged Rs 144 crore pump-and-dump scheme by analysing airline bookings, hotel stays, food delivery records, WhatsApp cha...

Football icon Lionel Messi and Spider-Man star Tom Holland have teamed up for a thrilling promotional video for 'Spider-Man: A New Day'. Th...

The government has approved amendments to the KVIC Act, 1956, to modernize the Khadi and Village Industries sector. These changes aim to bo...

Hollywood star Emma Watson, famed for Hermione Granger, has built a remarkable career. Started the career at the age of 10, the actress wor...

India's Women's T20 World Cup exit has ignited a debate over captain Harmanpreet Kaur's future, with the team facing a significant reset. D...

Sid's Farm is strengthening consumer trust through rigorous daily quality checks and a parent-first approach to dairy production. The compa...

Artificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...

PlayStation is rolling out its most extensive console promotion for Grand Theft Auto VI as pre-orders begin. The game now features a custom...

In Rajasthan's scorching Barmer-Batadu heat, 77-year-old Thana Ram Kadwasara has become a beacon of hope for travelers. For two decades, he...

When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

As digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...

Nothing Phone (4b) launch: Nothing may be getting ready to expand its smartphone lineup once again. A new teaser shared by the company offe...

Titan, a household name in India, began its journey in the small town of Hosur, Tamil Nadu. Driven by a vision to offer stylish, quality wa...