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World Cup fails to score for TV makersIndia's television market experienced stagnant sales during the FIFA World Cup, defying traditional expectations of a 15-25% surge. Rising ...- Maharashtra to ban sale of 'Sting' energy drink within 500 metres of schools: Minister ZirwalMaharashtra has banned the sale of 'Sting' energy drink and similar intoxicating substances within 500 meters of schools. This decision fol...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Sweltering heat sets summer-goods sales on fire; consumer brands hitch qcomm ride to big businessIndia's scorching summer has fueled a surge in consumer goods sales, with quick-commerce platforms becoming the star performers. Ice creams...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Trump administration signs pact for permanent US embassy in Jerusalem as Israel hails 'unbreakable alliance'The United States on Wednesday signed an agreement to build a new embassy compound in Jerusalem, a move that Israel said reflected the "unb...
- From WhatsApp chats to food orders: How Sebi cracked a Rs 144 crore stock manipulation schemeSebi uncovered an alleged Rs 144 crore pump-and-dump scheme by analysing airline bookings, hotel stays, food delivery records, WhatsApp cha...
- Lionel Messi breaks the internet in viral Spider-Man promo with Tom HollandFootball icon Lionel Messi and Spider-Man star Tom Holland have teamed up for a thrilling promotional video for 'Spider-Man: A New Day'. Th...
- Govt approves proposal to amend Khadi and Village Industries Commission ActThe government has approved amendments to the KVIC Act, 1956, to modernize the Khadi and Village Industries sector. These changes aim to bo...
- One Daily Habit of Successful People: How Emma Watson uses an unusual diary writing habit to keep herself groundedHollywood star Emma Watson, famed for Hermione Granger, has built a remarkable career. Started the career at the age of 10, the actress wor...
- Another T20 World Cup setback leaves India confronting uncomfortable questionsIndia's Women's T20 World Cup exit has ignited a debate over captain Harmanpreet Kaur's future, with the team facing a significant reset. D...
- At Sid's Farm, a quality-first approach sets the standard.Sid's Farm is strengthening consumer trust through rigorous daily quality checks and a parent-first approach to dairy production. The compa...
- AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMOArtificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...
- America at 250: Why Trump's second term is reviving fears of an 'imperial presidency'As America marks its 250th anniversary, President Trump's actions have drawn comparisons to monarchy, with critics pointing to his use of p...
- GTA VI pre-orders: PS5 startup screen takeover, release date, price and physical edition explainedPlayStation is rolling out its most extensive console promotion for Grand Theft Auto VI as pre-orders begin. The game now features a custom...
- For 21 years, this 77-year-old ‘Water Baba’ has been handing out free cold water to thirsty highway travellers in Rajasthan’s 45°C scorching desert heatIn Rajasthan's scorching Barmer-Batadu heat, 77-year-old Thana Ram Kadwasara has become a beacon of hope for travelers. For two decades, he...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
- Nothing Phone (4b) new teaser dropped; Check camera and design details hereNothing Phone (4b) launch: Nothing may be getting ready to expand its smartphone lineup once again. A new teaser shared by the company offe...
- Real 'Made In India: A Titan Story' began in a small Tamil Nadu village with a mission to bring stylish watches to the common IndianTitan, a household name in India, began its journey in the small town of Hosur, Tamil Nadu. Driven by a vision to offer stylish, quality wa...
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