The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...

Lululemon faced a notable dip in its stock price as the athleisure retailer adjusted its profit expectations for the year. This news has es...

Agilitas Sports secured Rs 225 crore from Nexus Venture Partners and Rainmatter. This funding will fuel expansion in manufacturing, brands,...

Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...

FIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...

David Beckham has achieved a historic milestone becoming Britain's first billionaire sportsman. His wealth, combined with his wife Victoria...

The Bonus Points earned during the Points Fest can significantly enhance members’ ability to redeem rewards across Air India’s expanding do...

With an incredible display of endurance, Sabastian Sawe made history in London by breaking the elusive two-hour marathon barrier, all while...

In what has overwhelmingly been seen as the PM trying to be 'with it, innit?' the shoe is on the other foot now, with the fashionable train...

Kanye West's antisemitic comments have resulted in ADIDAS walking away from the singer along with VOGUE and Balenciaga.

"Adidas welcomes global superstar and youth icon Deepika Padukone to the brand. Padukone will work closely with Adidas on their common comm...

Sunil Gupta, Senior Director, Brand Adidas, India said, "It is our commitment to revolutionise our product offering and services to better ...

The company, which owns Reebok, has been in talks with Reliance Brands to hand over a chunk of its franchise business.

Global sporting goods giant Adidas is set to name Adidas India brand director Tushar Goculdas as its new brand director for emerging market...

Dave will report directly to Osman Ayaz, Managing Director of the Emerging Markets adidas Group, the company said in a statement.

Adidas said it has roped in Mahela Jayawardene as brand ambassador for 'ClimaCool+', a technology featuring in the new team jersey of the D...

Herbert Hainer doesn’t look half the footballer he once was. Of course, at 53 and as CEO & chairman of the executive board of E10-billion a...