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ADVERTISING SPENDS
FMCG brands turn up the volume on ads as costs and scrutiny riseMultiple packaged goods companies are increasing their advertising expenditures to maintain consumer demand amid rising inflation. Nestle I...- Meta’s AI spending and Muse adoption set to test Zuckerberg’s strategyMeta's upcoming third-quarter results will reflect its significant investments in artificial intelligence technologies and products. The co...
- Meta's AI spending, Muse assistant adoption in focus for quarterly resultsMeta is gearing up to unveil its third-quarter earnings, driven mainly by notable investments in AI and the innovative Muse assistant. Rece...
- Edtech UpGrad’s net loss halves to Rs 131 crore in FY26, revenue rises 7.5%Revenue from operations rose 7.5% to Rs 1,687 crore from Rs 1,569 crore a year earlier, according to the company's audited consolidated fin...
- Who is spending the most in 2026 US Senate races? Biggest donors, top candidates, and where the money comes fromAs elections approach, significant outside spending is heavily favoring the Republican Party in Senate races. Notably, Elon Musk has contri...
- In 2020, Molly Wolchansky started The Agent Nest with $500; by 2024, the real-estate marketing platform was generating an estimated $120,000 a yearWolchansky first created social media content for her mother, who used to work as a real-estate agent. Other agents as well showed interest...
- Sony’s Gaurav Banerjee dismisses concerns over foreign investment in India’s media sectorCiting the presence of YouTube, Netflix and Amazon, Banerjee said global media companies recognise India’s long-term growth potential and c...
- The Social Reckoning: Looking back at Facebook’s 2021 controversy and where Meta stands todayAaron Sorkin’s latest film focuses on Facebook's past controversies and the implications of its business model. The story centres around wh...
- Meet Pavan Bapu and Luke Wilson, co-workers who turned a viral TikTok into a dog-friendly side hustle that generated $456,000 in its first yearBoth were doing full-time jobs at that time. It began as a side project and then grew into a business that is targeting another $15 million...
- Reality shows, cricket turn advertisers' safe betsEstablished non-fiction shows such as Bigg Boss and Kaun Banega Crorepati have continued to attract advertisers despite the blackout. Bigg ...
- Brands still bank on cricketers as Bollywood appeal fadesCricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is...
- US midterms 2026: Why campaign groups are moving money between House and Senate racesAs the midterm elections approach, Republicans are reallocating campaign funds while Democrats are increasing their investments. The Congre...
- Three questions to answer before your next marketing spendTo excel in marketing, it is vital to prioritize clear strategies that outline target audiences, key goals, and engagement levels. By honin...
- 'Advertising spends may keep growing in high single digits'The festive season is a major business driver for automobiles, electronics and gadgets, beauty and personal care, and home decor. India's a...
- Moj crosses 500 million downloads, doubles daily user time spentMoj, owned by Mohalla Tech, has surpassed 500 million downloads on the Google Play Store recently. It ranks fourth in India’s Social Media ...
- Who is Tom Steyer? The billionaire who spent $216 million but failed to advance in California’s Governor’s raceBillionaire investor Tom Steyer spent approximately $216 million of his personal fortune on California’s 2026 governor’s race but failed to...
- From gas prices to grocery bills: How Trump’s economic policies are giving Democrats a new midterm campaign weaponRising living costs are becoming a focal point for Democrats in the 2026 midterm elections. Many voters are linking these economic pressure...
- Six reasons Democrats may fall short of a midterm landslide in NovemberDemocrats enter the November 3 midterms with favourable conditions, including Trump’s low approval ratings and voter concern over prices an...
- Netflix plans to cut about 5% of its workforce as early as next week, report saysNetflix is preparing to lay off approximately 5% of its workforce, with an announcement imminent next week. The decision follows previous l...
- US midterms: 435 House seats, 35 Senate races and $12 billion in spendingElections on November 3 will determine control of Congress, affecting Trump's agenda as he finishes his term. Voters will decide on all 435...
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