Ecommerce players to help India’s 2016 advertisement spend grow 13%Advertisement spend in India is set to grow 13% in 2016 with ecommerce players, telecom operators and mobile handset makers leading the way...
07 Dec, 2015, 04.20 AM IST
Ajit Gurnani named managing partner of ZenithOptimediaPublicis Groupe's media agency ZenithOptimedia has named former MEC India top executive Ajit Gurnani as its managing partner and head of we...
09 Sep, 2015, 03.43 AM IST
ZenithOptimedia Centre to help marketers in optimising campaignsZenithOptimedia is launching a Centre of Excellence in partnership with Adobe to help marketers optimise their campaigns amid digital media...
28 May, 2015, 11.08 AM IST
RBNL mandates ZenithOptimedia with digital dutiesZenithOptimedia has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited (RBNL).
14 May, 2015, 03.57 PM IST
GroupM unit Motivator wins media account of Honda carsThe size of the account is estimated to be over Rs 100 crore including digital media, according to top executives familiar with the matter.
30 Mar, 2015, 04.59 AM IST
ZenithOptimedia MD Hari Krishnan has a bar dedicated to the Tintin seriesStep into the den or bar area in the residence of Hari Krishnan, MD of media buying firm ZenithOptimedia, and you'd think you were in a Her...
07 Jan, 2015, 11.30 AM IST
Advertisment expenditure in India may grow 12% in 2015: ZenithOptimediaThis growth will be fuelled by print at 12%, TV at 10% and online and mobile at 25%. Other media are expected to grow between 5% and 10%.
08 Dec, 2014, 08.04 PM IST
ZenithOptimedia to launch a new global network Project BlueThe network will operate alongside other biz within the ZenithOptimedia, including Newcast, Performics, Moxie, Engauge, Ninah & Sponsorship...
14 Dec, 2013, 06.36 AM IST
- Will remain focused on priorities for ZenithOptimedia in India: Satyajit Sen, CEO
ZenithOptimedia the ROI agency (part of Publicis Groups’s VivaKi network) has had a good run in the RECMA rankings released recently for In...
03 Aug, 2012, 04.54 PM IST
- Expedia, Yatra to spend nearly Rs 100 crore on marketing this year
Expedia.com and Yatra.com are loosening their purse strings with close to Rs 100 crore being earmarked to be spent on advertising and marke...
05 Mar, 2012, 07.28 PM IST
- China, India to drive growth of global advertising market
Emerging markets like China and India will drive growth for the $464-billion global advertising market in 2012, according to Publicis Group...
06 Dec, 2011, 06.30 AM IST
- ZenithOptimedia bags media planning account of OLX India
ZenithOptimedia, a part of the Publicis Groupe, today said it has bagged media planning and buying account of OLX -- an online platform for...
24 Jun, 2011, 02.52 PM IST
- Global ads to fall 6.9% in 2009
Even the reliably faster-growing Asia-Pacific region is expected to see declines as trade falls off rapidly.
15 Apr, 2009, 01.13 AM IST
- INX appoints Zenith for media planning, buying
INX Media today said it has appointed ZenithOptimedia for media planning and buying activities for its upcoming three channels.
02 Aug, 2007, 08.15 PM IST
- ZenithOptimedia looking at India acquisitions
UK-based media agency, ZenithOptimedia - a part of the e4.3-billion French advertising & communications conglomerate Publicis Groupe - is l...
20 Apr, 2007, 12.59 AM IST
- Publicis to merge media agencies
CALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...
13 Sep, 2006, 01.49 AM IST
- World Cup gives a push to ad spends
In Germany, though, where matches were shown on public channels, advertisers couldn’t reap the benefits.
11 Jul, 2006, 12.27 AM IST