OLX launches animated Twitter chatter dashboard dreamscometrue.olx

NEW DELHI: Online classifieds platform OLX has launched an animated and interactive Twitter chatter dashboard created by its media agency ZenithOptimedia (ZO) Group. A statement issued by ZO claimed the chatter dashboard, dreamscometrue.olx, created by its marketing arm Performics, is the country’s first such property.

In the first phase of the activity, the property used Twitter influencers to offset the dashboard and promoted the idea on Facebook, Twitter and Instagram, the statement said.

ZO chief digital officer Mayoori Kango said in the statement: “There was no in-your-face advertising. What started out as a conversation, took on a viral effect and, third party brands also caught on to the trending topic.”