RBNL mandates ZenithOptimedia with digital duties

KOLKATA: ZenithOptimedia India has been appointed as the digital partner for the entire digital mandate with Reliance Broadcast Network Limited (RBNL). The account will be handled by Performics, the performance marketing unit of ZenithOptimedia that picked up the account following a multi-agency pitch.
“As our brands 92.7 BIG FM, BIG Magic and BIG Magic Ganga continue to expand their digital footprints, it was imperative that we work with a partner who understands our brands and is ahead of the curve in the design and execution of digital and social media communication, Performics fits this bill perfectly for us”, said Ashwin Padmanabhan, Executive Vice President & Business Head, Reliance Broadcast Network Limited.

Talking about the win, Tanmay Mohanty, MD, Performics, said, “The area of content is becoming increasingly complex and also very exciting in India right now. We look forward to applying our understanding of the consumer, content and media interplay to the business as well as expanding our expertise and setting new benchmarks with RBNL.”