TATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...

The BCCI has inked a significant Rs 270 crore sponsorship deal with Google's AI platform Gemini. This partnership will span three years, be...

BCCI signs Wonder Cement as IPL's official umpire partner, replacing Paytm. Wonder Cement's Rs 250 crore deal spans IPL 2024-2028. It joins...

The rain-induced washout of the Gujarat Titans versus Kolkata Knight Riders match on Monday has sparked concerns about revenue losses, lead...

The TV reach of IPL for the first 51 matches has already surpassed the previous season's audience reach of 505 million. The digital reach o...

The BCCI (Board of Control for Cricket in India) has invited bids for acquiring the official partner rights for the Indian Premier League (...

IPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship am...

Industry sources have attributed subdued interest in IPL title sponsorship rights to the right-to-match clause which had confused many pros...

Tata Sons and the Board of Control for Cricket in India (BCCI) are competing for the Indian Premier League (IPL) title sponsorship rights. ...

On December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...

The cricket board said that the tender document will be available for purchase until January 8, 2024. It has barred brands from categories ...

IPL will be played in India after three years where spectators are allowed as well, who were a big miss in recent Covid-stricken years. The...

The first edition will be played in Mumbai at two venues, Brabourne Stadium and DY Patil Stadium. The sale of media rights had fetched BCCI...

The salt-to-software group is likely to pay ₹300 crore per year, about 60% of what Vivo would have paid as the title sponsor of IPL for the...

As per reliable sources, the Tatas will be paying around Rs 670 crore for two years of title sponsorship while Vivo will pay a total of Rs ...

After BCCI’s repeated overtures, a few corporations which have warmed up to the idea of IPL sponsorship — like Tata Group, Amazon and RIL —...

People involved in the negotiations said that BCCI has offered up to 50% discount for the rights, but so far it has not received an affirma...