Social media top priority for brands in customer outreachAs per the study, the other metrics on the top five priority list for the companies are brand tracking, market data, competition and inform...
PM Narendra Modi's popularity ratings still intact: ET-TNS surveyIndia's economy is doing fine, the government has handled recent controversies well and Prime Minister Narendra Modi's popularity ratings a...
PM Narendra Modi still topper among the Indian middle class: ET-TNS surveyPM Modi still holds sway over members of his core constituency — the urban salaried, especially those living in India’s seven biggest citie...
Many Indian firms failing to utilise online data usefully: TNSAs much as 70 per cent of marketers in India admit that they find it difficult to integrate data from different sources, says the study.
Research firm TNS to combine traditional surveys with Facebook, TwitterTNS has developed a new approach to drill down into the huge volumes of customer feedback on social media, the firm said in a statement.
Capital mood favours BJP: TNS survey for Delhi pollsThe BJP is clearly in the lead in Delhi, according to the findings of the TNS survey.
- Canali buys 51% stake in Genesis JV
Italian luxury brand Canali has picked up 51% stake to form a joint venture with its Indian franchise, Genesis Luxury Fashion.
- Delhi perceived to be the most unsafe for women: Study
While women in Kolkata felt safer than those in Delhi and Mumbai, most women in Chennai felt their city was safer than Delhi but not as saf...
- India has more rich households than most European nations
India, the world’s second most-populous country, has more wealthy households than most European countries
- MNS in Mumbai, TNS in Hyderabad
The formation of Telangana Navnirman Sena has made non-Telangana population in Hyderabad insecure and Telangana intellectuals uncomfortable.
- Credit crisis: Ad spending down 3.7%
US advertising spending fell 3.7% in the second quarter from a year earlier, the biggest decline since 2001, as automakers and phone compan...
- TNS expands network in India with connection to Kotak securities
Transaction Network Services has extended its presence in Asia with a connection to India-based Kotak Securities, the stock broking and dis...
- ICICI, Kingfisher, Taj top brands in Asia-Pacific: Survey
ICICI, Kingfisher and Taj-have emerged as the most admired consumer brands alongside LG, Sony, Cadbury, HP and Nokia in their respective se...
- India to witness higher use of instant messaging on mobiles
India is expected to witness increased use of instant messaging on mobiles as a non-voice communication tool from the current 15 per cent i...
- MRF tops TNS' customer satisfaction index
Tyre manufacturer MRF has been rated as the most preferred brand for truck and bus tyres in terms of customer satisfaction followed by Ceat...
- Can TV ads give wheels to car sales?
A TNS study found that telephone call, direct mailer or e-mails from manufacturer or dealer were among the most uninfluencial contacts to c...
- TNS India appoints two senior executives
Research firm TNS on Monday appointed Parijat Chakraborthy as Vice President- Technology Research-- and Anuradha Agadi as Vice President- H...