"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...

The report said ad volumes on television rebounded strongly in January-June '21, despite the second Covid-19 wave, adding that ad volumes h...

Ad volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.

As per a Pitch Madison forecast, ad expenditure in the second half of the year will grow at 60-70% compared to the first half of the calend...

The ad volumes for both television and print media were up by 10% and 8%, respectively, as per the latest data.

The data is based on ad insertions across TV, radio and print media between January 1and March 16.

Amazon, Flipkart and Paytm Mall were the top three brands in terms of number of ad insertions on digital medium in 2018 as per the digital ...

BJP’s share in overall ad insertions between August-November was at a whopping 73% in the state.

The ruling Bharatiya Janata Party (BJP) is leaving no stone unturned to promote the party’s manifesto and agenda as five states go to the h...

It was the No. 1 advertiser on TV in the first half of calendar 2016, up from fifth position during the same period last year.

After 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.

Television rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...

Around 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...

TAM AdEx takes into account advertising volumes for its analysis and tracks the visibility of the celebrities on television.

Print advertising of banking, finance and investment sector increased by 60 per cent during the first half of 2010

The cost of political advertising has gone up in the past five years. New media options like digital have eaten into the mass media space.

Telecom brands are singing a new tune with the second season of the Indian Premier League (IPL2), high tailing it across television screens...