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TAM ADEX DATA
IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...- Celebrity endorsements fall 22% in 2025 as brands shift to influencersCelebrity brand endorsements saw a significant 22% decline in 2025, marking the steepest drop. Companies are shifting budgets from expensiv...
- Print ad volumes grow ahead of TV and radio during March quarterAdvertisement space per publication in the print media witnessed a 7% year-on-year increase during the quarter, compared with a 6% growth i...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- Ad industry on television rebounds with 43% growth in Jan-June ’21: TAM AdExThe report said ad volumes on television rebounded strongly in January-June '21, despite the second Covid-19 wave, adding that ad volumes h...
- The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink furtherAd volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
- 75 new categories of advertisers emerge in India during Covid lockdownAs per a Pitch Madison forecast, ad expenditure in the second half of the year will grow at 60-70% compared to the first half of the calend...
- TV, print ad volumes picking up as festive season nearsThe ad volumes for both television and print media were up by 10% and 8%, respectively, as per the latest data.
- BJP leads political blitz space with 53% ad shareThe data is based on ad insertions across TV, radio and print media between January 1and March 16.
- Ecommerce companies top digital advertisement spend chartsAmazon, Flipkart and Paytm Mall were the top three brands in terms of number of ad insertions on digital medium in 2018 as per the digital ...
- BJP's marketing blitz in Madhya PradeshBJP’s share in overall ad insertions between August-November was at a whopping 73% in the state.
- BJP splurges on ads ahead of assembly electionsThe ruling Bharatiya Janata Party (BJP) is leaving no stone unturned to promote the party’s manifesto and agenda as five states go to the h...
- Amazon is top ecommerce advertiserIt was the No. 1 advertiser on TV in the first half of calendar 2016, up from fifth position during the same period last year.
- TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaAround 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...
- Bollywood beauties rule telly ad worldTAM AdEx takes into account advertising volumes for its analysis and tracks the visibility of the celebrities on television.
- Banking, finance print ad volumes jump 60%Print advertising of banking, finance and investment sector increased by 60 per cent during the first half of 2010
- Political parties stingy with ads, blame Election CommissionThe cost of political advertising has gone up in the past five years. New media options like digital have eaten into the mass media space.
- Telcos dominate IPL-2 ad spaceTelecom brands are singing a new tune with the second season of the Indian Premier League (IPL2), high tailing it across television screens...
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