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STARCOM INDIA
More retail awards, media duties to Starcom India"We evaluated various partners, but Starcom scored because of its data-driven insights, analytical approaches, and technological edge," Mor...- Starcom bags upGrad’s media dutiesOnline higher education company, upGrad, has appointed Publicis Media’s Starcom India to handle its media duties.
- Starcom India bags Ola’s media account worth Rs 200 croreStarcom will now oversee Ola’s media planning and buying in both traditional and digital media across India, as well as for upcoming intern...
- Festive season: 6,916 regional brands advertise aggressively in H1 and the number may riseThere was a 7% increase in regional advertisers in 2016. There were 12,027 regional advertisers in 2016 compared with 11,278 in 2015.
- India-Pakistan ODI clocks impressive TV viewership and creates historyThe Champions Trophy ODI match played between India and Pakistan on June 4, reached over 20 crore people, or in other words, registered a c...
- Platinum Media’s Basabdatta Chowdhury to be Starcom Mediavest Group COOPlatinum Media’s chief executive officer Basabdatta Chowdhury is set to join Starcom Mediavest Group as chief operating officer early next ...
- Carat bags chunk of Mondelez International global media accountCarat will now handle account, including digital, of the maker of Cadbury chocolates and Oreo biscuits in North America, Canada, Europe and...
- Sam Balsara's Madison World may lose Mondelez media dealA senior Mondelez executive, however, confirmed that the global pitch process includes India. That means the account will automatically mov...
- Publicis Groupe acquires Mumbai-based ConvonixPublicis Groupe today said it has acquired Mumbai-based digital marketing consulting Convonix for an undisclosed sum.
- Starcom bags maximum media accounts in 2007Starcom MediaVest has managed to pick up the largest chunk of the 106 media accounts that were up for grabs in 2007.
- StarSight to make India hub of OOH ops in AsiaStarSight India, Starcom MediaVest Group’s outdoor media arm, is poised to lead the group’s aggressive plan to launch branded out-of-home (...
- Starcom, Pier 3 get together to revolutionise entertainmentScene 1: Bedecked in a Raymond’s suit, Brad Pitt races a Jet Airways carrier on his red Hero Honda. Scene 2: A geeky SRK tries to access hi...
- Publicis brings in media buying armThe Rs 16,300-crore Indian advertising industry is gearing up for some tough competition at the media buying end of the business.
- Starcom bags Jet Airways Media AORPart of the Publicis group, Starcom has been appointed Jet Airways' global media agency; the business will be handled out of the Mumbai off...
- Starcom MediaVest Group launches new agencyStarcom MediaVest Group has launched a new agency called FutureWorks to manage the media strategy and investment needs of the companies bel...
- Future group switches to StarcomThe Future Group, the Indian retail corporate entity that owns brands like Pantaloon and Big Bazaar, has changed its media agency from Cara...
- Starcom Mumbai bolsters senior teamStarcom MediaVest Group has appointed Girish Upadhyay and Patrick Gomes as associate media directors, and Mandir Tendolkar as media directo...
- Publicis to merge media agenciesCALL it the Group M effect. After two media companies from the InterPublic Group in India, Universal McCann and Lodestar, merged recently t...
- Brokers no more a safe bet to investorsNearly 60% of the respondents in a survey claimed to know someone that had been cheated by a broker.
- Starcom launches 'Enhance' unit for outdoor advt bizThe $22 billion Starcom Media Vest group on Wednesday forayed into the greenfield ambient assets and has opened a specialised unit, Enhance...
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