BI currently has on-board ten international branding experts who have over 200 years of cumulative experience in six countries between them.

As part of the leadership team, Kapoor will be responsible for overall strategy and execution of Brands of Desire's vision going forward.

Indian brand consultancy firm Brands of Desire on Tuesday said it has inked a strategic partnership deal with Dutch brand consultancy Brand...

It will open doors for him and lend him an air of credibility, which increases the chances of the entrepreneur getting early in-roads.

For a company, social media has proved to be a double edged sword. Use it strategically and it can be a great brand equity creator.

Investments in the country need to be sorted out to make it easier and more transparent and I hope the Budget looks to simplify a lot of th...

After completing his graduation in computer engineering in the year 2004 and then joining IIM Kolkata for his MBA, Uboweja came up instead ...

Other service providers like Ola and TaxiForSure are already facing the brunt in the form of being banned from operating in Delhi.

Companies like Infosys, Coca Cola, GHCL, Pearson, Yes Bank, Faurecia, etc., are increasingly looking at internship as a key HR strategy.

Several marketers are now waking up to the potential of small screen stars as brand endorsers to connect with people at lesser cost of hiri...

With the news of Yuvraj's illness, there is widespread criticism that the brand is trying to cash in on the player's illness by continuing ...

In India too, BlackBerry's market share has been sliding as Android phones such as Samsung Galaxy gain ground.

The ad space on television today is cluttered with a slew of brands bombarding the viewers with advertisements using Hindi songs.

The cut-throat competition between the country's top two mobile handset players looks like the old Cola War between Coca-Cola and PepsiCo.

Nokia has identified a software glitch in some units of its Lumia 800 and offered to replace the handsets of affected users within a week

Nokia has identified a software glitch in some units of its Lumia 800 and offered to replace the handsets of affected users.

Lumia is Nokia's first serious offering in smartphones comparable to Apple iPhone and top Android phones of Samsung, HTC and Motorola.