Brands of Desire to launch Branding Institute with 10 international experts

NEW DELHI: New Delhi-based international brand consultancy Brands of Desire has announced the launch of an education and research platform on branding and marketing called Branding Institute (BI). As the first-of-its-kind online learning platform, BI will provide smart insights and practical lessons through their team of international experts, accessible by anyone around the world. Enrolments are expected from entrepreneurs, early stage startups, business leaders and brand and marketing managers.

“In our experience of working with over 200 clients, we realized that we were always training our clients on branding which made us realize the importance of this knowledge and its scarcity in the industry," says Saurabh Uboweja, Founder and CEO of Brands of Desire. "We believe that people and organizations can greatly benefit from the power of branding,"he added.

The next step was to build an institute aimed at empowering 1 million people in the next 5 years. "BI has a team of renowned international branding experts, scholars, researchers and designers who will provide a wide range of online and offline on-demand learning solutions," says Uboweja. This includes personalized workshops, coaching, research on branding theories, do-it-yourself (DIY) branding toolkits, webinars, and more on the BI platform.

BI currently has on-board ten international branding experts who have over 200 years of cumulative experience in six countries between them. These are India, Germany, South Africa, Switzerland, UK and US.

“There is a strong need to discover and nurture talent in branding as a specialized subject,” said Sachin Kapoor, COO of Brands of Desire. “We are creating a platform for best minds in branding and marketing to collaborate and deliver more value to every program developed for BI learners.”