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Geopolitics biggest threat to FMCG: Wipro Consumer MD Kumar ChanderGeopolitical tensions and rising crude oil prices are the primary concerns for India's consumer goods sector. Demand is improving, supporte...- FSSAI cracks down on misleading 'healthy food' claims, tightens noose on brandsIndia's food regulator is targeting deceptive health claims made by beverage and food companies. Approximately eighty-five percent of digit...
- Reliance Retail's Tira brings K-beauty brand Dr. Melaxin to IndiaReliance Retail's Tira platform has exclusively launched Dr. Melaxin in India. This South Korean dermo-cosmetic brand offers science-backed...
- The real reason why Coca-Cola wants to become more Coca-ColaCoca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to protect pricing p...
- Wipro Consumer buys Philippines’ S Brands to deepen Southeast Asia betWipro Consumer Care is acquiring Philippine firm S Brands Consumer Care Inc. This move expands Wipro's presence in Southeast Asia's growing...
- Ashrayu Media partners SPH Media to launch its two flagship lifestyle publications in IndiaAshrayu Media and SPH Media have partnered to launch two lifestyle publications in India. F ZINE and The Peak will now be available to Indi...
- Coca-Cola unveils new global look, rolls out across 200+ marketsCoca-Cola has introduced a new global visual identity system. This aims for greater brand consistency across over two hundred markets. The ...
- Why brands need an ecosystem, not just an advertising planModern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...
- India-UK trade deal: More British brands are coming to India, but here's why your shopping bill may not fall anytime soonIndia-UK CETA is expected to bring more British brands to India, though immediate price cuts remain unlikely due to a weaker rupee and high...
- FIFA World Cup final drives online sales for D2C brands and restaurantsOnline delivery platforms and restaurants experienced increased orders ahead of the FIFA World Cup final. Quick commerce apps offered disco...
- Tata’s fashion brand Westside plans biggest push yet with 100 annual storesTrent's Westside brand plans to open one hundred new stores annually. This expansion aims to invigorate growth and reach new markets. The c...
- Beyond SEO: The new rules of brand discoverability in the AI eraBrand discoverability is shifting from search engine rankings to AI-driven answers. AI systems now prioritise authoritative third-party sig...
- India-UK FTA unlikely to hurt domestic consumer brands, industry saysDomestic companies expect the India-UK trade pact to spur innovation and not create serious competition. The agreement reduces tariffs on m...
- Quality, heritage key to building global textile & lifestyle brands: Giriraj SinghIndia can build globally recognized textile and lifestyle brands by leveraging quality and heritage. The Bharat Tex 2026 event helps artisa...
- Why the smartest brands are rethinking what advertising really meansAdvertising once meant reach. Today, it means context. As business audiences grow selective, brands are discovering that presence within a ...
- D2C snack brand Open Secret raises Rs 50 crore fundingFounded in 2019, Open Secret is a direct-to-consumer (D2C) food brand building what it claims are guilt-free alternatives to cookies, biscu...
- India’s top brands scale a record high in valueThe banking sector led by far with 20 names in the top 100 list. However, ‘diversified’ groups, mostly legacy conglomerates, were far ahead...
- Govt issues norms to implement global outreach initiative for branding, labelling, export packagingThe government has launched a new export promotion initiative for global branding. This program aims to develop a unified Brand India frame...
- Meet Wyatt Biggs: 8-year-old Florida boy who turned his robot vacuum obsession into a viral YouTube Brand that earned upto $1,800 in a monthEight-year-old Wyatt Biggs from Florida developed a passion for robot vacuums at a young age. He now repairs and restores these machines, s...
- Iceberg bets on organic sourcing and clean labels to build a Rs 100-cr ice cream brandAs India's premium ice cream market shifts from calorie-counting to ingredient-conscious consumption, Iceberg Organic Ice Creams is betting...
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