For brands targeting business decision-makers, visibility alone is not enough. Bosch’s partnership with ET demonstrates how credible platfo...

Aretto targets over 100 retail touchpoints by fiscal 2027. The Indian kids' footwear brand is shifting to omnichannel and international mar...

A Glendale mall owner sought to expand his property in 2011. The adjacent Golden Key Hotel owner refused a substantial offer for his busine...

Apparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile was...

Spider-Man: Brand New Day has earned over Rs 400 crore in India. This makes it the highest-grossing Hollywood film released in the country....

In the June quarter, the company outlined plans to strengthen its premium beauty portfolio through acquisitions like Aminul, a D2C (direct-...

Chalet Hotels is adding two new hotels under its ATHIVA brand. These new developments will add 150 keys in Hyderabad and 231 keys in Pune. ...

The ET AI Awards 2025 brought together India's AI ecosystem while demonstrating how editorial credibility, influential audiences and strate...

Advertisers have shifted their focus, now putting greater emphasis on a celebrity's social media impact rather than their filmography for e...

Goldman Sachs has reiterated its 'Buy' ratings on Metro Brands and Pidilite Industries after their latest quarterly earnings. While Metro B...

Reliance Brands will bring Kim Kardashian's SKIMS to India soon. The global shapewear and lifestyle brand will open its first stores in Del...

Google leads as India's most attractive employer brand, followed by Tata Group and Amazon. Many Indian employees plan job changes within th...

Restaurant Brands Asia shares surged nearly 20% after the Burger King India operator posted strong Q1FY27 results, led by robust same-store...

B9 Beverages' rise and fall underscores how strong branding cannot compensate for weak business fundamentals. Once celebrated for its Bira ...

Spider-Man: Brand New Day achieved a remarkable Rs 200 crore in India within three days. The film's early release in India ahead of the US ...

Spider-Man stories explore love, loss, and moving forward with new beginnings. The film Brand New Day offers a chance to rebuild and embrac...

Emami anticipates strategic investments will significantly boost its consolidated turnover. New-age brands and digital capabilities are cen...