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SAURABH UBOWEJA
Building brands through customer serviceThe biggest hurdle for most companies is that they have no vision for creating a customer-centric business model, whereby they can use oppo...- In search of cultural transformation, Infosys lost out on brand equityMurthy personified the age old trusted middle class values and a culture of personal sacrifice, humility, probity and austerity with focus ...
- ABCI awards Mahashay Dharampal of MDH as Indian of the YearThe event saw Piyush Pandey, co-executive chairman and National Creative Director of Ogilvy & Mather India and Vice-Chairman of O&M Asia-Pa...
- Brands of Desire to launch Branding Institute with 10 international expertsBI currently has on-board ten international branding experts who have over 200 years of cumulative experience in six countries between them.
- Brands of Desire appoints Sachin Kapoor as its new COOAs part of the leadership team, Kapoor will be responsible for overall strategy and execution of Brands of Desire's vision going forward.
- Brands of Desire inks strategic partnership with Brand DialogueIndian brand consultancy firm Brands of Desire on Tuesday said it has inked a strategic partnership deal with Dutch brand consultancy Brand...
- Why the company's brand is more important than the entrepreneur'sIt will open doors for him and lend him an air of credibility, which increases the chances of the entrepreneur getting early in-roads.
- How to build a brand using social mediaFor a company, social media has proved to be a double edged sword. Use it strategically and it can be a great brand equity creator.
- Expect Budget 2015 to create enabling environment for programmes like Make in IndiaInvestments in the country need to be sorted out to make it easier and more transparent and I hope the Budget looks to simplify a lot of th...
- Brand for the buck: How Saurabh Uboweja's Brands of Desire helps companies build brand valueAfter completing his graduation in computer engineering in the year 2004 and then joining IIM Kolkata for his MBA, Uboweja came up instead ...
- Uber lessons for startupsOther service providers like Ola and TaxiForSure are already facing the brunt in the form of being banned from operating in Delhi.
- Internship programmes fast emerging as key platform for talent hiringCompanies like Infosys, Coca Cola, GHCL, Pearson, Yes Bank, Faurecia, etc., are increasingly looking at internship as a key HR strategy.
- Brands Cadbury, Hyundai, Maruti, Dulux, Emami and others use TV stars to connect with massesSeveral marketers are now waking up to the potential of small screen stars as brand endorsers to connect with people at lesser cost of hiri...
- Yuvraj Singh advertisement in right spirit, won't withdraw: Ajay Kakar, Aditya Birla GroupWith the news of Yuvraj's illness, there is widespread criticism that the brand is trying to cash in on the player's illness by continuing ...
- BlackBerry maker RIM says global issues do not impact Indian marketIn India too, BlackBerry's market share has been sliding as Android phones such as Samsung Galaxy gain ground.
- Advertisers increasingly tuning in to old Bollywood hit songs to stand out from crowdThe ad space on television today is cluttered with a slew of brands bombarding the viewers with advertisements using Hindi songs.
- Samsung ambushes Nokia in smartphone warThe cut-throat competition between the country's top two mobile handset players looks like the old Cola War between Coca-Cola and PepsiCo.
- Nokia scrambles to fix ‘Minor’ software glitch in Lumia 800Nokia has identified a software glitch in some units of its Lumia 800 and offered to replace the handsets of affected users within a week
- Nokia scrambles to fix 'minor' software glitch in Lumia 800Nokia has identified a software glitch in some units of its Lumia 800 and offered to replace the handsets of affected users.
- Nokia's Lumia hits stores in India today; leaving no stone unturned to make it a successLumia is Nokia's first serious offering in smartphones comparable to Apple iPhone and top Android phones of Samsung, HTC and Motorola.
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