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RUCHIRA JAITLY
Youngistan drinks to good health with no/low alcohol spiritsDriven by health consciousness and moderation, Indian millennials and Gen Z are increasingly opting for no or low-alcohol beverages, with 2...- Alcohol is old-fashioned: Why corporate circles are going dryA growing movement towards mindful drinking and temporary abstinence is reshaping social scenes, particularly among young professionals and...
- Millets in a bottle: Whisky companies go vocal for localHistorically, Scottish and Irish distillers have used barley as their primary grain, while Canadians and Americans use corn, rye, and wheat...
- BE marketing awards jury gets down to work todayIn the former category, judges will be looking for entries that go beyond just ticking boxes in the name of integrated marketing.
- How startups, ecommerce firms are attracting executives from Coke, PepsiJob portal iimjobs.com currently has about 150 employees from Coca-Cola and Pepsi with work experience of about 10 years looking for anothe...
- Attrition on at PepsiCo India, 5 senior executives quitAt least five senior executives of PepsiCo India have resigned from the company, joining a stream of colleagues who have left the MNC' s lo...
- Cricket losing its charm, sponsors bat big time for hockey, football, says GroupM ESP reportThe report says that overall team sponsorship across all sports rose a healthy 14 pc from Rs 432.7 crore in 2013 to Rs 493.6 crore in 2014.
- Virat Kohli, Ranbir Kapoor, Anushka Sharma in Pepsi's new 'Live It Abhi' AdIn their media release to promote the new Ad campaign, Pepsi said that the Indian youth no longer want to sit back and watch life pass by.
- Tata Group plans mentoring programme across functions & businesses for women leaders across group companiesMentors will include members of the group executive council like Mukund Rajan, NS Rajan, member of the council and chief human resources of...
- Independent artistes try to cut through clutter of Bollywood masala music; sponsorships pour inThe sponsorship market for indie music is estimated to have hit `100 crore in 2014, and could grow five-fold in five years.
- PepsiCo ropes in actors as brand ambassadors for Mountain DewPepsiCo India said it has roped in actors Arya and Akhil as brand ambassadors for 'Mountain Dew' brand as the company aims to strengthen it...
- Celebrities active on Facebook, Twitter have an edge when it comes to social media brandingBollywood A-lister actress lost out a Rs 3-crore-a-year endorsement deal for a multinational beauty brand to a relatively new actor.
- Pepsi takes fan passion of IPL to the next levelFor those who can't decide what team to support, the full set of Pepsi's Premier Edition Team Cans, a unique Pepsi IPL collectible, can als...
- PepsiCo India goes in for more organizational changesThese changes are a part of the 'power of one' structure introduced by PepsiCo India after D Shivakumar took over as chairman and CEO last ...
- Pepsi yet to decide on national launch of Nimbooz Masala SodaPepsiCo today said it will consider rolling out its 'Nimbooz Masala Soda' across India depending upon consumers' response in Punjab.
- PepsiCo ropes in Hrithik as brand ambassador for Mountain DewMountain Dew, which is considered one of the country's fastest growing brands in the carbonated soft drink space, crossed Rs 1000 crore sal...
- PepsiCo, Coke get ready for summer; announce new initiativesAhead of the summer season, rivals PepsiCo and Coca Cola have kicked off new launches and advertisement campaigns for different juices prod...
- Pepsico to launch more products in two monthsPepsico India is planning to launch more products under the brand "Cheetos" and "Kurkure" over the next two months.
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