Pepsi yet to decide on national launch of Nimbooz Masala Soda

NEW DELHI: Beverages major PepsiCo today said it will consider rolling out its 'Nimbooz Masala Soda' across India depending upon consumers' response in Punjab, where the product is being test marketed for the last one year.

"We launched the Nimbooz Masala Soda in Punjab in April last year and we are test marketing it there. After receiving the report on customers' feedback, we will consider whether to launch the brand nationally or not," PepsiCo India Holdings Executive Vice President (Marketing) Ruchira Jaitly told PTI.

Although no timeframe has been fixed to finalise and submit the report, but usually such market responses are discussed after completing one year of the launch, she added.

When asked specifically if the company will roll out the product at other locations, Jaitly said: "We cannot say it right now and we do not talk about our future product. We will take a decision only after studying the test market report."

'Nimbooz Masala Soda by 7Up' is currently being produced at a company-owned bottling plant in central Uttar Pradesh.