Psychology says people often want the same product at the same time because the brain relies on social information when making decisions. T...

Psychology suggests that people who become especially patriotic during sporting events are not simply getting caught up in the excitement. ...

Psychology teaches us that everyday habits often reveal deeper motivations. The sale itself is rarely the real story. Value is. Control is....

Psychology says the key takeaway is that many people are not necessarily worried about spending money, they are worried about making the wr...

A new University of Pennsylvania study has found that AI chatbots can be persuaded to break their own safety rules using classic psychologi...

obert Cialdini, a renowned expert on psychology and marketing, introduced seven principles of persuasion that can be used to increase the o...

Smart tips to prepare for a raise and face the conversation this year.

Your cognitive errors lead to bad decisions in your career and investments. The good news is that you can find a pattern in your errors to ...

Here’s how you can take the hard stuff off your boss’s plate, starting today.

The CFO of Happydemic pens his thoughts on how the right use of music can yield high returns.

The art of persuasion can help you get things done. Here are eight principles that can enhance your ability to influence people.

Irrespective of your job, it is important to influence others in order to grow in your career.

In a candid chat Nilesh Mazumdar, CEO, consumer brands division, Ruchi Soya Industries, talks about books, clothes and food.

Below, you’ll find nuggets of insight from game-changing executives, hard-charging startup founders and ground-breaking researchers. It’s a...

To keep you on the right track in your career, books can not only teach but also open up your mind and career to unexplored new worlds

Creating solid content reminds people of your new skills and knowledge, its hard to ignore it if they see links to your blog posts every day

Behavioural marketing is emerging as a potent tool for influencing buying decisions of consumers.