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ROBERT CIALDINI
19 Must-Read Business Books for Young ProfessionalsTo help you determine what you want from your business life and how to make the most of it, we’ve compiled a list of 19 must-read business ...
Don't fear rejection while asking your boss for a raiseSmart tips to prepare for a raise and face the conversation this year.
10 tips for avoiding online scamsHow to shop smart and spot scams? Here are some clues to watch for.
5 ways to improve your thinking and take better career decisionsYour cognitive errors lead to bad decisions in your career and investments. The good news is that you can find a pattern in your errors to ...
The Sourav-Sana Ganguly episode shows the perils of parenting in the age of InternetWhere would your kids find socially influential peers? Not on family WhatsApp groups but on Instagram feed. Which is why your children will...
How to win in office politicsYou should understand how office politics works, how you can act or respond by learning the rules and play the game in your favour.
Getting your boss to like you just got easier! Here's a 6-point guideHere’s how you can take the hard stuff off your boss’s plate, starting today.
Music can boost bottom-line growth, says Happydemic co-founder Amar PanditThe CFO of Happydemic pens his thoughts on how the right use of music can yield high returns.
How to be more persuasive at workThe art of persuasion can help you get things done. Here are eight principles that can enhance your ability to influence people.
7 life lessons on how to become a good investorInvestment for many is a science, some see it an art, but it can also be a craft. Life gives you many such lessons to be a better human bei...
Want to boost your career? Follow these 7 tips to persuade othersIrrespective of your job, it is important to influence others in order to grow in your career.
'Influence: The Psychology Of Persuasion' is a must-read for marketing professionals: Nilesh MazumdarIn a candid chat Nilesh Mazumdar, CEO, consumer brands division, Ruchi Soya Industries, talks about books, clothes and food.
11 psychological tricks to get people to do what you wantYou don't need to be the CEO to get people to listen to you. With these tricks you can persuade people without them realizing it!
24 popular business books summarized in one line eachBelow, you’ll find nuggets of insight from game-changing executives, hard-charging startup founders and ground-breaking researchers. It’s a...
6 books for young professionals to chart a smooth courseTo keep you on the right track in your career, books can not only teach but also open up your mind and career to unexplored new worlds
- Managing your career
Creating solid content reminds people of your new skills and knowledge, its hard to ignore it if they see links to your blog posts every day
- Behavioural marketing: A potent tool for influencing buying decisions of consumers
Behavioural marketing is emerging as a potent tool for influencing buying decisions of consumers.