Consumer goods firms are aggressively pushing Rs 10 price points this summer, launching new products and boosting distribution amid rising ...

With soaring temperatures boosting demand for instant beverages in India, Rasna International is seeing increased sales but struggling with...

NCLT had passed the order on the petition filed by one of its operational creditors Bharat Road Carriers, claiming a default of Rs 71.27 la...

The Rasna Group on Monday said its founder and Chairman Areez Pirojshaw Khambatta has passed away. Khambatta, 85, who was also the Chairman...

Why? Because of its perception as a kids’ drink and popularity of non-fizzy orange drinks such as Rasna and Tang.

Fruit drink concentrate maker Rasna is working on launching its first exclusive food product for kids by July this year, a top official sai...

Having forayed into ready-to-drink beverage segment this year, Rasna is currently sourcing juices from three facilities at Pune, Faridabad ...

The company also plans to come up with its own manufacturing plant to come out with ready to drink beverages.

Dabur, which leads the juices category, with a share of about 54%, according to data from market researcher Nielsen, is not alone in spotti...

For PepsiCo, this isn't its first foray in the powder category. It had extended its sports drink Gatorade to powder format in early 2010 by...

Fruit drink concentrate maker Rasna is mulling to enter the ready-to-drink segment with plans to launch energy drinks and premium juice thr...

“We plan to form different brand licensing and collaboration arrangements for different product categories like energy drinks and water,” R...

Rasna's plan to dig deeper into hinterland follows the other FMCG marketers, who have made it big from going to the bottom of the pyramid i...

Coca-Cola India is re-entering the Rs 300 crore branded powdered ready-to drink market after it pulled the plug on its Sunfill brand six ye...

India's largest instant drink maker Rasna will introduce a second brand for the first time to enter the premium beverage segment.

Fruit drink concentrate maker Rasna today said it will launch two new products for the summer season by this month-end.

Soft-drink maker Rasna on Wednesday said it is evaluating a joint venture in Saudi Arabia and planning to enter the health beverage market ...