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RASNA BEVERAGES
India Inc pulls back a bit from Gulf as cracks widen across operationsIndian consumer companies are scaling back West Asian operations due to steep losses and a fivefold surge in container costs amid the US-Is...- Rasna to acquire Jumpin from Hershey's IndiaRasna is set to acquire Jumpin from Hershey's India, aiming to make a significant entry into the ready-to-drink (RTD) segment. Valued indep...
- Rasna acquires Jumpin from Hershey's to expand into ready-to-drink categoryRasna has acquired the Jumpin brand from Hershey's India to expand its presence in the ready-to-drink beverage market. While the deal amoun...
- Rs 10 packs turn into FMCG’s hottest summer battlegroundConsumer goods firms are aggressively pushing Rs 10 price points this summer, launching new products and boosting distribution amid rising ...
- Rasna feels the heat of early summer as rising demand meets supply chain strainWith soaring temperatures boosting demand for instant beverages in India, Rasna International is seeing increased sales but struggling with...
- Insolvency proceedings: Gujarat High Court stays NCLT order against RasnaNCLT had passed the order on the petition filed by one of its operational creditors Bharat Road Carriers, claiming a default of Rs 71.27 la...
- Rasna founder Areez Pirojshaw Khambatta passes awayThe Rasna Group on Monday said its founder and Chairman Areez Pirojshaw Khambatta has passed away. Khambatta, 85, who was also the Chairman...
- Fanta, Mirinda losing popularity, Rasna and Tang preferred moreWhy? Because of its perception as a kids’ drink and popularity of non-fizzy orange drinks such as Rasna and Tang.
- Rasna to foray into food product under child & health categoryFruit drink concentrate maker Rasna is working on launching its first exclusive food product for kids by July this year, a top official sai...
- Rasna plans juice facility in north; eyes Rs 500 crore in 5 yearsHaving forayed into ready-to-drink beverage segment this year, Rasna is currently sourcing juices from three facilities at Pune, Faridabad ...
- Rasna enters ready-to-drink beverage segmentThe company also plans to come up with its own manufacturing plant to come out with ready to drink beverages.
- As juices find takers in hinterland, companies squeeze out growthDabur, which leads the juices category, with a share of about 54%, according to data from market researcher Nielsen, is not alone in spotti...
- Pepsi to launch Tropicana in powder formatFor PepsiCo, this isn't its first foray in the powder category. It had extended its sports drink Gatorade to powder format in early 2010 by...
- Rasna to enter ready-to-drink segment, to launch energy drinksFruit drink concentrate maker Rasna is mulling to enter the ready-to-drink segment with plans to launch energy drinks and premium juice thr...
- Rasna to float new subsidiary-Rasna Beverages to enter ready-to-drink beverage market“We plan to form different brand licensing and collaboration arrangements for different product categories like energy drinks and water,” R...
- Rasna to aggressively mine hinterland, sees 40% volume uptickRasna's plan to dig deeper into hinterland follows the other FMCG marketers, who have made it big from going to the bottom of the pyramid i...
- Coca-Cola to take on Rasna at 5 price pointCoca-Cola India is re-entering the Rs 300 crore branded powdered ready-to drink market after it pulled the plug on its Sunfill brand six ye...
- Rasna plans foray into premium beverage segmentIndia's largest instant drink maker Rasna will introduce a second brand for the first time to enter the premium beverage segment.
- Rasna to launch two new products for summerFruit drink concentrate maker Rasna today said it will launch two new products for the summer season by this month-end.
- Rasna evaluating JV in Saudi ArabiaSoft-drink maker Rasna on Wednesday said it is evaluating a joint venture in Saudi Arabia and planning to enter the health beverage market ...
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