Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...

Nike layoffs 2026 explained: Nike is cutting jobs again. About 1,400 employees will be affected, mostly in global operations and technology...

Indian fashion retail sees a split. Uniqlo and Nike are booming, driven by quality and function. Other brands like Marks & Spencer and Adid...

Retailers are investing heavily in tier-2 cities in India due to the market potential and rising economic significance. Global and local br...

Starting as a design intern at Nike in 1994, Cooper has worked across various departments at the company, including Nike Basketball, Nike K...

Nike will directly focus on online sales in India, mainly through Flipkart Group and Amazon.

Puma reported sales of Rs 1,157 crore for a period of 12 months ending December 2018 up from Rs 958 crore for the corresponding period a ye...

Nike, which entered India in 2005, saw its sales fall to Rs 764 crore in FY16 from Rs 803 crore in FY15, according to data from Registrar o...

A relatively new entrant in the category, Under Armour, which boasts sales of around $3 billion, has been talking to several big e-tailers ...

World's second largest sports-goods maker Adidas heavily relying on India and China to boost sales performance and restore faith in investo...

Both the teams that broke into the final - Argentina and Germany, were sponsored by Adidas, the world's second largest sportswear firm afte...

Global sports-goods brands are gravitating towards Indian sport, but not towards the price-sensitive Indian consumer.

Sports goods makers such as Adidas, Nike, Reebok and Puma are targeting teenagers with their wares and expecting up to four times more sale...

Nike India is now building up football as one of its main verticals after cricket.

N ike is betting big on a ground swell of support for football in India.

Nike is intensifying efforts to connect with its cricket-crazy Indian customers. After pipping rivals Adidas and Reebok to win the rights t...

When the Swoosh found its way to the uniforms of India’s cricketers through a surprise Rs 199-crore deal with the BCCI, the purists among t...