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NIKE INDIA GROWTH
Indian brands are disrupting sneakers — one ₹5,000 pair at a time. But can they earn trust?Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...
Nike layoffs 2026 breakdown: Why is Nike cutting 1,400 jobs? Which departments and regions are hit hardest?Nike layoffs 2026 explained: Nike is cutting jobs again. About 1,400 employees will be affected, mostly in global operations and technology...
Foreign fashion labels fade, functional clothing the fadIndian fashion retail sees a split. Uniqlo and Nike are booming, driven by quality and function. Other brands like Marks & Spencer and Adid...
Global biggies Zara, H&M and Adidas bet big on tier-2 cities to drive growthRetailers are investing heavily in tier-2 cities in India due to the market potential and rising economic significance. Global and local br...
Aaron Cooper: Why legendary Nike designer is kicked about making shoes for an average IndianStarting as a design intern at Nike in 1994, Cooper has worked across various departments at the company, including Nike Basketball, Nike K...
Nike reduces stores in India to 150Nike will directly focus on online sales in India, mainly through Flipkart Group and Amazon.
Puma edges past rivals in India sales to emerge as top sportswear brandPuma reported sales of Rs 1,157 crore for a period of 12 months ending December 2018 up from Rs 958 crore for the corresponding period a ye...
Nike starts downsizing India operations, to fire 20 per cent staffNike, which entered India in 2005, saw its sales fall to Rs 764 crore in FY16 from Rs 803 crore in FY15, according to data from Registrar o...
Under Armour, US' No. 2 sportswear brand, to enter IndiaA relatively new entrant in the category, Under Armour, which boasts sales of around $3 billion, has been talking to several big e-tailers ...
Adidas bets on India to increase performance amidst investor criticism woesWorld's second largest sports-goods maker Adidas heavily relying on India and China to boost sales performance and restore faith in investo...
Adidas nets one past Nike in World Cup, Puma watchesBoth the teams that broke into the final - Argentina and Germany, were sponsored by Adidas, the world's second largest sportswear firm afte...
- Global sports-goods brands not game for mass market
Global sports-goods brands are gravitating towards Indian sport, but not towards the price-sensitive Indian consumer.
- Fifa World Cup: Advertisers, sponsors pushing merchandise
Sports goods makers such as Adidas, Nike, Reebok and Puma are targeting teenagers with their wares and expecting up to four times more sale...
- Nike betting big on football
Nike India is now building up football as one of its main verticals after cricket.
- Nike betting big on football
N ike is betting big on a ground swell of support for football in India.
- Nike just does an Indian version
Nike is intensifying efforts to connect with its cricket-crazy Indian customers. After pipping rivals Adidas and Reebok to win the rights t...
- Reebok, Nike take guard ahead of the big season
When the Swoosh found its way to the uniforms of India’s cricketers through a surprise Rs 199-crore deal with the BCCI, the purists among t...