Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...

Happy Friday! Oracle has started pulling back campus offers from top institutes, leaving students caught in the crossfire. This and more in...

Online payments firm Razorpay has scaled back its offline expansion plans due to sluggish growth in the vertical. Following its Ezetap acqu...

Sneakers are now a fashion statement in India. Local brands are entering the market with competitive prices and cultural relevance. These h...

Delhi-based House of Chikankari has secured Rs 25 crore in Series A funding from Cap Alpha Ventures. The D2C fashion startup, specialising ...

Myntra, owned by Flipkart, is expanding its rapid delivery service M-Now as a key growth area, new head Sharon Pais told ET. Despite leader...

Happy Friday! BigBasket and 1mg founders are preparing to step back from day-to-day roles. This and more in today's ETtech Morning Dispatch.

Sinha's exit adds to the top-level churn at the fashion ecommerce portal as well as its parent company Flipkart, which is looking to go pub...

Myntra is betting big on social commerce as it blends content, community, and shopping with long-form, creator-led videos emerging as the n...

While seen as an ancillary source of revenue, income from advertisements is highly profitable for these platforms — with around 90-95% of t...

The Flipkart-owned fashion platform, which entered quick commerce last week, has been working on slashing the cost of returns which has pla...

Myntra has been attempting to enhance its portfolio of international brands collections, with premium offerings showing fast growth. This a...

Myntra’s revenue growth rate, even though on a smaller base, surpassed parent Flipkart’s marketplace business’s revenue growth rate, which ...

Jabong held a townhall on Friday to discuss the restructuring, and about 8-9% of the total workforce of about 1,500 at Myntra Jabong were l...

The Flipkart-owned Myntra used to register the bulk of its sales from Vector Ecommerce, but it started reducing its dependence on the selle...

“Growth for FY18 is estimated at 34.5% from a negative growth of 16% in FY16-17, so the effective growth for FY18 is at 50%,” Narayanan tol...

Buoyed by response from online users, Myntra.com is already aiming to double its revenues to Rs 2,000 crore this fiscal as it expands its s...