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MYNTRA CUSTOMER EXPERIENCE
Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...- BimaKavach appoints Pradeep Siddharthan as CTPOBusiness insurtech firm BimaKavach has appointed Pradeep Siddharthan as its Chief Technology and Product Officer. Siddharthan will spearhea...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Lifetime free travel credit card offer for Eterna extended by BOBCARD till June 30, 2026; Here’s what it offersBOBCARD has extended its lifetime free offer on the ETERNA travel credit card until June 30, 2026, for new customers. This premium card pro...
- Rapid fashion startups are dressed to kill…but can the model keep up?Venture-backed startups are testing quick-comm for fashion, promising under-hour delivery in metro cities. Despite significant cash burn an...
- Myntra appoints Google veteran Pramod Adiddam as chief technology officerMyntra has appointed Pramod Adiddam as its new Chief Technology Officer. This strategic move aims to bolster the company's leadership and a...
- Myntra Home sees 60% YoY rise in demand; becomes one of the fastest-growing categories on the platformMyntra's Home category is witnessing rapid growth with a 60% year-on-year rise in demand. The collaboration with Masaba and the introductio...
- Myntra is bolstering strategic international brand partnerships to elevate consumer experienceMyntra's success in attracting international brands is fueled by understanding India's market dynamics. By merging global brands' strengths...
- Myntra experiments with tweaks in returns policy ahead of festive seasonThe firm is now softening its stance on returns and, over the next few weeks, will experiment with a fee of Rs 15-30 per return after these...
- Flipkart’s Nandita Sinha appointed as new Myntra CEONandita Sinha has been with Flipkart since 2013 and most recently she was the VP for customer growth, media and engagement, at the company.
- Myntra lets shoppers exchange items for any product without going through a refund cycleStyle Exchange is a first-of-its-kind capability in e-commerce and brings an offline store experience, for any other product of choice, wit...
- Myntra to offer more discounts on promise of 'no return'Scheme, similar to that of Walmart-owned Jet.com, will help the fashion ecomm co save on reverse logistics cost that is shared with custome...
- Myntra acquires omnichannel retail platform PretrPretr was founded in 2016 by Bhavik Jhaveri and Ankur Joshi to seamlessly integrate brands’ online and offline segments.
- Kavin Mittal, Kunal Shah share top tips on customer retentionAt a recent IIT-Bombay summit, entrepreneurs shared their experiences.
- Myntra will give you cashback if you opt for delayed delivery"If you can take delayed delivery of 2-5 days, we will give you certain amount back," Myntra chief product officer Ambarish Kenghe told ET.
- Focusing on customer experience, Myntra signs up LogiNext to track order shipmentsWe will be utilising the LogiNext platform for better trackability across service providers as well as optimum utilisa-tion of our delivery...
- Myntra apologises for technical glitch; to review systems and processOn Thursday, users of Myntra app had taken to Twitter to complain about notifications being sent for orders they had not placed with the re...
- Myntra cuts discounts to protect margins, plans services such as try-and-buy and alterationNarayan said that Myntra is cutting discounts by a percent every month and instead focusing on curated exclusive brands to drive customer s...
- 2-day megasale in May: Myntra issues apologyWhile acknowledging "an overwhelming response", the online retailer said, "We are sincerely sorry if it affected your shopping experience w...
- Flipkart, Myntra merger - the imminent identity crisisDifferences in the brand DNA of Myntra and Flipkart, which if combined could result in an identity crisis for both, though more for Myntra.
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