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MEDIABRANDS
IPG begins workforce restructuring in IndiaAhead of its $13-billion global merger with Omnicom Group, Interpublic Group (IPG) has initiated workforce restructuring in India, impactin...- Ad giant Omnicom to buy rival Interpublic in $13.25 billion dealThis paves the way for Omnicom's current CEO John Wren as chief executive for the combined entity. The transaction translates to 60.6% of t...
- IPG Mediabrands opens its largest GCC in PuneThe Pune facility, which currently has 1,000 employees, will serve as a key hub for media activation, product development and engineering t...
- India No. 2 talent business after US for IPG Mediabrands, says CEO Eileen Kiernan“The kind of transformation that we’re trying to drive out of India right now, it is our number one priority. India is now our number two t...
- ‘Indian ad spends to grow faster in thriving economy’Digital spends to rise the fastest in 2018 contributing close to 40% of the incremental growth, says a study by IPG Mediabrands unit.
- Reckitt Benckiser retains Media Agency InitiativeInitiative will continue to handle media planning and buying duties, including digital, for all brands under RB, including recently acquire...
- Nestle retains Zenith as media agencyRecently, Nestle also consolidated its Nutrition digital marketing business with Zenith and DigitasLBi.
- IPG Mediabrands gets Amazon’s global mandate; account pegged at $1 billionThe India account itself is pegged at Rs 1,000 crore. Incidentally, IPG Mediabrands has been Amazon’s AOR since its launch in India five ye...
- Axis Bank, IPG staffers among deceased in Elphinstone stampede“Axis Bank has lost a brilliant credit coordinator in Friday's mishap,“ tweeted Dharmesh Mehta, CEO, Axis Capital.
- IPG Mediabrands rolls out data management platform in tie-up with MediaMathThe tech firm has also launched the MediaMath Audiences product in India, which is built on the backbone of real-time consumer behaviours a...
- IPG Mediabrands to launch Magna in India in AugustThe new entity will be headed by Hema Malik, COO, Lodestar UM and Arun Sharma, managing partner, Initiative, in India in addition to their ...
- Advertising spend in India to grow 12% this yearAdvertising revenue, which accounts for 0.38% of India’s gross domestic product (GDP), is likely to increase at a compounded annual growth ...
- Top agencies may pitch for Rs 500-crore Maruti media accounthe multi-agency pitch is likely to take place in Delhi, with all top media agencies expected to participate, according to media buying agen...
- IPG lowers its forecast for India ad spend growthIPG Mediabrands India, part of Interpublic Group, has revised its forecast for advertising spends growth in India in 2016 to 16.2%.
- Kinetic appoints Suresh Balakrishna as CEO India, South AsiaBalakrishna will be joining Kinetic in January 2016, and will be reporting to Kinetic Worldwide Global Chief Executive Officer Mauricio Sab...
- IPG Mediabrands to launch online travel fest in IndiaMedia agency conglomerate IPG Mediabrands India has joined hands with the travel industry to launch a festival to boost online holiday book...
- IPG Mediabrands buys Interactive AvenuesThe deal also marks the exit for Interactive Avenues’ current investors, WestBridge Ventures II Investment Holdings (formerly Sequoia Capit...
- IPG Mediabrands consolidates as Shashi Sinha takes over as the new CEOIPG Mediabrands has big plans up its sleeve for India as it rolls out a new management structure. The second largest media entity, after WP...
- Mediabrands brings reprise to Indian mktMichael Roth, chairman & CEO, IPG spoke to ET on the sidelines of Cannes Lions and explained about IPG's digital roadmap for India.
- IPG in JV with Interactive Avenues for tapping digital svcsNYSE-listed Interpublic Group (IPG) has entered the Indian digital services space by forging a joint venture with digital marketing company...
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