India meets FY26 with cheers & beers: High-end spirits popular; ale beats rainy daysIndia's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...
12 May, 2026, 05.00 AM IST
Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
01 Apr, 2026, 02.15 PM IST
'Young people prefer better alcohol to high-volume drinking', says Diageo India MD Praveen SomeshwarYoung Indians are embracing premium spirits and cocktails, not abstaining from alcohol, according to Diageo India MD Praveen Someshwar. Con...
10 Mar, 2026, 12.34 AM IST
Whisky deals: India's drinking habit shapes trade talksIndia's burgeoning alcoholic beverage market, driven by a growing premium segment, is attracting global attention and trade deals. The Indi...
25 Jul, 2025, 01.02 PM IST
Indians lead global list for temporary alcohol abstinence: Report71% of Indians have temporarily paused alcohol consumption, topping the list among 15 countries. Health and wellness motivate this trend, e...
05 Mar, 2025, 12.54 AM IST
Indian drinkers tie the scotch tapeAccording to the sobering Scotch Whisky Association figures, Scottish whisky makers exported 219 million bottles to India, up by some 60% f...
15 Feb, 2023, 11.13 PM IST
Ready to drink cocktails see rising preference, but low availability hampers growth: Benori Knowledge surveyIn a survey with more than 1000 alcohol consumers, Benori Knowledge, a provider of custom research and analytics solutions, finds that the ...
20 Jul, 2022, 06.50 PM IST
Comic artist Vir Das launches range of craft beer ‘Faaaak It’, calls it a drink for everyoneThe actor believes comedy and chilled beer are the best way to have a good time.
26 May, 2022, 11.01 AM IST
India-China standoff: Indian drinkers could swear off BaijiuWhile India does not have a dominant indigenous liquor similar to baijiu or Russian vodka, the market is dominated by locally produced and ...
04 Jul, 2020, 11.54 AM IST
India-China standoff: Indian drinkers could swear off BaijiuVBev India, which brought the the world’s largest-selling liquor from China to India seven months ago, said it will review its partnership ...
04 Jul, 2020, 12.01 AM IST
Why prohibition makes little sense in Covid timesTrue, alcoholic drinks were never going to find themselves on any ‘essential goods’ list. But as the lockdown continued to grind away, the ...
10 May, 2020, 10.17 AM IST
How binge-drinking may have lasting & adverse effects on your brain's wiringIt may increase the risk of psychological problems and alcohol use disorder.
07 Feb, 2019, 12.48 PM IST
Here's a simple trick to keep your alcohol consumption under controlAn easy in mindfulness can help drinkers cut back, significantly.
25 Aug, 2017, 09.33 AM IST
United Spirits Limited gives Beer lovers a new taste of WhiskeyWhile USL hasn't tweaked the alcohol content to make the new product less potent, there could be a consumer perception of it being a temper...
27 Sep, 2016, 02.54 AM IST
Bottom's up: Why Kerala drinks most among Indian statesIndia is surely living up in since the last couple of years. Increased alcohol consumption is the biggest indicator of this. No prizes for ...
07 Feb, 2015, 03.20 PM IST
- 'Time' tested Pak tea seeks Indian drinkers
The manufacture of an indigenous Pakistani instant herbal tonic to combat flu and cold, listed as ‘best for the body’ by Time magazine is e...
03 Jul, 2008, 02.42 AM IST
- Beer back in Himachal country liquor stores
Beer drinkers in Himachal Pradesh can rejoice as the high court has lifted a ban on the sale of beer at stores that sell locally brewed liq...
18 Jun, 2007, 04.15 PM IST