Prabhat emphasized the need for India's media and entertainment industry to create enduring economic value. He noted that overwhelming scal...

The findings point to a significant shift in India's digital creator landscape, where independent content creators are increasingly evolvin...

A recent report highlights that nearly 80 percent of home shoppers in India discover products via social media. The home and household mark...

Kevin Vaz emphasized the importance of restoring BARC audience ratings to ensure stability in the broadcasting sector. He noted the vital r...

JioStar CEO Kevin Vaz emphasized the urgent need for the Ministry of Information and Broadcasting to restore BARC audience ratings. This ab...

The ET Wealth Expo 2026 is set to unite diverse wealth builders across India, focusing on the dynamic financial landscape. The event will s...

India's streaming platforms are evolving by embracing individual creators as significant content intellectual properties. These creators br...

Tej Pratap Yadav and Shehzad Poonawalla are contestants on the new season of Rise & Fall. The show is hosted by former cricketer Virender S...

The Vvaan: Force of the Forrest, featuring Sidharth Malhotra and Tamannaah Bhatia, was released on September 25. The film performed decentl...

India’s new wealth creators are looking beyond traditional investments, exploring alternatives, global markets, and more diversified portfo...

Adobe has rolled out its Premiere mobile video editing app for Android, following a successful launch on iPhone last year. Designed to offe...

YouTube is enhancing its shopping experience by implementing new AI tools for product inquiries. The platform has expanded its affiliate pr...

The new creator tools include additions to YouTube Studio for feedback on video drafts, channel-matched thumbnails and testing up to three ...

AnyMind Group has launched AnyCreator Stream in India, a web-based platform enabling live-streaming creators to monitor audience performanc...

The upcoming ET Wealth Expo 2026 in Mumbai promises to be a pivotal event, uniting key figures in India's financial arena. This expo will d...

YouTube’s new Partner Programme eligibility norms are set to reshape India’s creator economy, raising the bar for monetisation and rewardin...

India's creator economy is thriving, sparking immense annual spending. Enhanced internet access and digital platforms have catalyzed a flou...