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INDIA DIGITAL CREATOR LANDSCAPE
Bigger picture: Media industry shifts focus to attention, data & techSpeaking in a panel discussion at Ficci Frames, India's leading media and entertainment conclave, Zee Entertainment CEO Punit Goenka said t...- India a 'bright spot' amid uncertainty: Shaktikanta DasIndia recorded average annual real GDP growth of 7.9% between 2021-22 and 2025-26, while growth in the first quarter of 2026-27 stood at 7....
- Eloelo Group opens AI video production engine to creators, brands, studiosEntertainment company Eloelo Group has unveiled Dolphin AI, an agentic AI studio designed to handle video production from scripting and pla...
- India’s media industry needs to move from scale to value: PrabhatPrabhat emphasized the need for India's media and entertainment industry to create enduring economic value. He noted that overwhelming scal...
- YouTube ecosystem adds over Rs 18,000 crore to India's GDP, supports 9.6 lakh jobs in 2025The findings point to a significant shift in India's digital creator landscape, where independent content creators are increasingly evolvin...
- Nearly 80% of Indian home shoppers discover products through social media: DeloitteA recent report highlights that nearly 80 percent of home shoppers in India discover products via social media. The home and household mark...
- India's TV industry urges I&B Ministry to restore BARC ratings immediately, Kevin Vaz saysKevin Vaz emphasized the importance of restoring BARC audience ratings to ensure stability in the broadcasting sector. He noted the vital r...
- JioStar seeks immediate restoration of BARC ratings, regulatory roadmap for linear TVJioStar CEO Kevin Vaz emphasized the urgent need for the Ministry of Information and Broadcasting to restore BARC audience ratings. This ab...
- Who should be in the room: The five kinds of wealth builders ET Wealth Expo is built forThe ET Wealth Expo 2026 is set to unite diverse wealth builders across India, focusing on the dynamic financial landscape. The event will s...
- India’s streaming gold rush shifts to creators as Samay Raina, Bhuvan Bam step into OTTsIndia's streaming platforms are evolving by embracing individual creators as significant content intellectual properties. These creators br...
- Bihar meets Bombay: Tej Pratap and Shehzad Poonawalla's unexpected reality TV allianceTej Pratap Yadav and Shehzad Poonawalla are contestants on the new season of Rise & Fall. The show is hosted by former cricketer Virender S...
- The Vvaan OTT release: When and where to watch Tamannaah Bhatia, Sidharth Malhotra's thriller fantasy movie online after its theatrical runThe Vvaan: Force of the Forrest, featuring Sidharth Malhotra and Tamannaah Bhatia, was released on September 25. The film performed decentl...
- India’s new wealth creators: Why diversification is changing investment strategiesIndia’s new wealth creators are looking beyond traditional investments, exploring alternatives, global markets, and more diversified portfo...
- Adobe Premiere comes to Android after a year on iPhone: We speak to Adobe executive Diksha KuharAdobe has rolled out its Premiere mobile video editing app for Android, following a successful launch on iPhone last year. Designed to offe...
- YouTube brings AI to shopping in India with new tools for viewers, creatersYouTube is enhancing its shopping experience by implementing new AI tools for product inquiries. The platform has expanded its affiliate pr...
- YouTube unveils AI creator tools, shopping features at annual eventThe new creator tools include additions to YouTube Studio for feedback on video drafts, channel-matched thumbnails and testing up to three ...
- AnyMind Group launches AnyCreator Stream in India to help creators monetise live audiencesAnyMind Group has launched AnyCreator Stream in India, a web-based platform enabling live-streaming creators to monitor audience performanc...
- Where India’s wealthiest minds exchange ideas: Introducing ET Wealth Expo 2026The upcoming ET Wealth Expo 2026 in Mumbai promises to be a pivotal event, uniting key figures in India's financial arena. This expo will d...
- YouTube Income: India's creator economy needs to be more serious after new monetisation criteriaYouTube’s new Partner Programme eligibility norms are set to reshape India’s creator economy, raising the bar for monetisation and rewardin...
- How India’s creator economy is shaping Hollyland’s next moveIndia's creator economy is thriving, sparking immense annual spending. Enhanced internet access and digital platforms have catalyzed a flou...
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