IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
22 May, 2026, 05.52 PM IST
A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
20 May, 2026, 01.21 PM IST
Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
06 May, 2026, 11.36 AM IST
BCCI invites bids for acquiring official partner rights for IPLThe BCCI (Board of Control for Cricket in India) has invited bids for acquiring the official partner rights for the Indian Premier League (...
29 Jan, 2024, 03.38 PM IST
Tata to pay record-breaking Rs 2,500 crore for IPL title sponsorship rightsIPL T20: Tata Group has won title sponsorship rights for Indian Premier League (IPL) for five years, paying the highest-ever sponsorship am...
20 Jan, 2024, 02.36 PM IST
Tata Sons retains IPL title sponsorship rights for five yearsIndustry sources have attributed subdued interest in IPL title sponsorship rights to the right-to-match clause which had confused many pros...
19 Jan, 2024, 09.39 PM IST
Aditya Birla Group bids for IPL rights; Tata has right to matchTata Sons and the Board of Control for Cricket in India (BCCI) are competing for the Indian Premier League (IPL) title sponsorship rights. ...
18 Jan, 2024, 07.21 AM IST
IPL title rights base price set at Rs 1,750 croreOn December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...
03 Jan, 2024, 02.26 PM IST
BCCI floats tender for IPL title sponsorship rightsThe cricket board said that the tender document will be available for purchase until January 8, 2024. It has barred brands from categories ...
13 Dec, 2023, 04.52 PM IST
Tata Group bags Women's Premier League title sponsorship rights till 2027The first edition will be played in Mumbai at two venues, Brabourne Stadium and DY Patil Stadium. The sale of media rights had fetched BCCI...
22 Feb, 2023, 12.46 AM IST
Vivo may transfer IPL title rights; Dream11, Unacademy in contentionDream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore, which was nearly half (Rs 440 crore) of ...
09 Feb, 2021, 09.32 PM IST
Traders' body CAIT writes to BCCI opposing Dream11 as IPL title sponsorFantasy gaming platform Dream11 on Tuesday won the Indian Premier League (IPL) title sponsorship rights with a bid of Rs 222 crore, replaci...
19 Aug, 2020, 02.44 PM IST
Edu-tech company Unacademy picks bid papers, set to fight for IPL title sponsorship rightsWhile no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...
12 Aug, 2020, 03.57 PM IST
BCCI, Vivo suspend IPL partnership for one year, may resume next yearThe BCCI sent out a one-line statement without giving any details to say that Vivo will not be associated with the IPL this year. Vivo won ...
06 Aug, 2020, 04.55 PM IST
Indo-China clash: IPL governing council to review sponsorship dealsVivo had picked up the IPL title sponsorship rights for Rs 2,199 crore for five years in 2018, which results in the Chinese smartphone make...
19 Jun, 2020, 11.51 PM IST
Without Pepsi, IPL may be without fizz; Value of title sponsorship may fall 30%We hope the problems of IPL are short-term and they are addressed. But if they are not, we will have to go back and rethink, says Indra Noo...
10 Oct, 2015, 04.12 AM IST
PepsiCo bags IPL's title sponsorship for the next five years at Rs 396.8 crorePepsiCo outbid telecom services provider Airtel, which was the only other interested party with a bid amount of around Rs 315 crore.
22 Nov, 2012, 02.25 AM IST