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IPL BRAND PARTNERSHIPS
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
Vaibhav Sooryavanshi’s net worth: How rich is the 15-year-old cricket sensation? A look at his wealth, cars, properties, IPL salary and luxury lifestyleVaibhav Sooryavanshi net worth: Vaibhav Sooryavanshi, a 15-year-old cricketer, is making waves in the IPL with Rajasthan Royals. His recent...
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
Mumbai Cricket Association signs up Nuvama Group arm as title sponsor for T20 Mumbai leaguesNuvama Private has been announced as the title sponsor for the T20 Mumbai League 2026 and the inaugural T20 Mumbai Women's League. Both tou...
Who is Ankush Bahuguna and why did he face homophobic abuse on London streets? Here's everything you need to knowBeauty influencer Ankush Bahuguna was subjected to homophobic abuse and taunts in London while wearing a pink suit. Born in Delhi, Ankush B...
Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
Big-budget campaigns show how AI companies are racing for relevance in IndiaAI giants are making a big splash in India. ChatGPT and Google Gemini are using TV and billboards to show how AI can solve everyday problem...
Global, Indian companies vie for ICC's official cricket gaming rightsMajor global and Indian gaming companies are competing for the International Cricket Council's official gaming rights. This competition hig...
IPL 2026: Mumbai Indians seek reset against rampaging Rajasthan Royals, Pandya fitness in focusMumbai Indians face Rajasthan Royals today. Skipper Hardik Pandya's fitness is key for Mumbai after a recent loss. Rajasthan Royals are in ...
Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...
Quick commerce, restaurant chains firing offers to cash in on IPLAmazon Now, Flipkart Minutes and Instamart this weekend launched ‘match-ready’ deals on food and beverages brands with discounts of over 40...
IPL 2026: Gujarat Titans cash in on IPL boom with 37 sponsors, signal deepening brand cloutGujarat Titans are securing 37 partners for the 2026 IPL season. This growth shows increasing brand trust and the team's appeal. The franch...
IPL 2026: Ambani-owned Mumbai Indians deepen brand play with 30+ partnerships, 20% growth in sponsorship poolMumbai Indians enters the 2026 IPL season with over 30 brand partnerships. Sponsorship revenue has grown 20 percent year-on-year. The franc...
IPL 2026: Mumbai Indians, Kolkata Knight Riders get Ai+ Smartphone as partnerIPL 2026: Ai+ Smartphone has partnered with Mumbai Indians and Kolkata Knight Riders for the upcoming IPL season, aiming to boost fan engag...
IPL 2026: Waaree Energies becomes Title Sponsor of Rajasthan RoyalsWaaree Energies Limited is the new Title Sponsor for Rajasthan Royals in the upcoming Indian Premier League. Their branding will be on the ...
IPL 2025 sees major sponsorship deals; Punjab Kings partners with Kshema Insurance, MI with Lauritz KnudsenAs IPL 2025 approaches, Punjab Kings and Mumbai Indians secure substantial sponsorships. Punjab Kings partner with Kshema General Insurance...
EssenceMediacom bags media mandate for Wonder CementEssenceMediacom, a media agency under GroupM, secures media mandate for Wonder Cement, the official umpire partner for IPL, marking a miles...
RISE Worldwide facilitates sponsorship deals worth Rs 300 Cr for IPL 2022RISE has worked across all the 10 franchises and the central IPL team as well as the advertisers including Ather Energy, Cars24, Upstox, Re...
FreeCharge is the new on ground official partner of IPLThe Indian cricket board has signed up digital payments platform FreeCharge as the on-ground official partner of the VIVO Indian Premier Le...