IPL 2026: Gujarat Titans cash in on IPL boom with 37 sponsors, signal deepening brand clout

The commercial frenzy around the Indian Premier League is spilling over to franchises, with Gujarat Titans lining up 37 partners ahead of the 2026 season — a sign of rising brand confidence and the team’s growing pull beyond the field.

The Ahmedabad-based franchise, which debuted with a title win in 2022, has steadily built a diverse sponsor ecosystem spanning real estate, tech, consumer brands, mobility and gaming. The scale of this year’s roster — and a high level of renewals and upgrades — underscores sustained advertiser interest in leveraging IPL teams as long-term brand platforms rather than just seasonal visibility plays.

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At the core of the line-up is Birla Estates as principal partner, taking the front-of-jersey slot, alongside continuing associations with Torrent, BKT Tyres, Jio, Astral Pipes and Livpure. These legacy tie-ups are being complemented by newer on-field integrations such as Google Pixel, Grew Solar and IGI, aimed at maximising visibility during live match play.

Some brands are also deepening their bets. Equitas, for instance, has upgraded from helmet branding to the team jersey, reflecting increasing confidence in the franchise’s reach and engagement.

Beyond traditional sponsorships, the Titans are pushing into digital and consumer-facing segments. Partnerships with Google (Search and Gemini) point to a growing emphasis on fan engagement and tech-led experiences, while AirAsia adds a travel and lifestyle layer to the mix.

The broader portfolio reflects a balance between mass-market and youth-focused brands. Consumer names such as Campa, Amul and Dream11 sit alongside gaming and entertainment platforms like Krafton and Pokémon, highlighting how franchises are becoming cultural touchpoints cutting across categories.

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The team is also expanding into services and emerging sectors, tying up with players in mobility, fintech, healthcare and personal care, while strengthening fan access through BookMyShow as ticketing partner and radio collaborations with Radio Mirchi and Fever.

Merchandising and licensing are another focus area, with partnerships spanning apparel and lifestyle brands, signalling the franchise’s push to extend its presence into everyday consumer spaces.

"We are happy to be associated with a growing number of partners year-on-year who align with the Gujarat Titans ethos and continue to place their trust in us. This shared belief allows us to build deeper, long-term relationships that go beyond visibility, and focus on delivering consistent value both on and off the field," said Colonel Arvinder Singh, Chief Operating Officer, Gujarat Titans.

The expanding sponsor base highlights a broader shift within the IPL ecosystem, where franchises are evolving into scalable marketing platforms — attracting sustained, multi-category investments as brands look to tap into cricket’s massive and increasingly digital audience.