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GEN Z SHOPPERS
How Gen Z became the most important customer in FMCG- Contactless card payments on the rise as Indian shoppers swipe less, tap more
- Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting for
- Every '60s kitchen had a Presto Hot Dogger, and now this single-use appliance is the retro find thrift hunters can't resistThrift stores are seeing a surge in popularity, especially among younger generations. A peculiar find is the Presto Hot Dogger, a 1970s app...10 Jun, 2026, 06.03 PM IST
- Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...08 Jun, 2026, 05.46 PM IST
- Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.02 Jun, 2026, 07.50 PM IST
- Gap, American Eagle fall as brand troubles weaken annual forecastsThe results underscore a widening split in consumer spending, with record-low sentiment driven by the Iran war forcing lower-income househo...29 May, 2026, 07.42 PM IST
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...29 May, 2026, 12.33 PM IST
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST
- Amazon aims to revolutionize fast delivery with new 30-minute systemAmazon is revealing a new service offering deliveries in 30 minutes or less for an additional charge. This ultrafast delivery, called Amazo...12 May, 2026, 06.11 PM IST
- Online marketplace Etsy beats revenue estimates on steady demandConsumer spending has been under pressure amid persistent inflation concerns, partly triggered by strict tariff policies. Yet, Etsy manag...29 Apr, 2026, 04.38 PM IST
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...27 Apr, 2026, 01.54 PM IST
- Ecommerce sees 25% growth in Q1 CY2026, says joint report by Flipkart, Bain & CoThe report titled How India Shops Online, 2026, says the growth has come on the back of improved consumer sentiment supported by policy-led...09 Apr, 2026, 10.12 PM IST
- Alia Bhatt signs with Myntra to tap Gen Z in booming beauty segmentMyntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...09 Apr, 2026, 01.06 PM IST
- Co-branded cards squeeze; Slice’s valuation resetHappy Wednesday! Global economic challenges are casting dark clouds over the Indian consumer lending business. This and more in today’s ETt...08 Apr, 2026, 11.55 AM IST
- Digital commerce in India will grow to $250 billion by 2030: Google and Deloitte reportIndia's digital commerce is set for massive growth, reaching $250 billion by 2030. Quick commerce will expand significantly, becoming a nor...07 Apr, 2026, 08.01 PM IST
- Holiday shopping 2025 revolution: AI tools and crypto gifts surge among Gen Z – what to gift this ChristmasCrypto gifts for Christmas: This holiday season, young Americans are reshaping shopping habits. Nearly half of US shoppers use AI for holid...06 Dec, 2025, 02.27 AM IST
- Legacy apparel grapples with GeNext rebellion as Gen Z opts for style & value over tagsGen Z is reshaping the Indian fashion market with their unique and experimental clothing choices. New brands like Freakins and Bonkers Corn...23 Mar, 2025, 05.30 AM IST
- Amazon Fashion’s Next Gen Store logs 3X growth in Gen Z shoppersIn tier-II cities too, the fast fashion store witnessed a 4X rise in customers. This success is an indicator of the way digital platforms a...19 Mar, 2025, 09.51 PM IST
- Gen Z: Brands chase 37.7 crore Indians for the $1.4 trillion money they may spendIndia’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to...21 Oct, 2024, 11.38 AM IST
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