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GEN Z SHOPPERS
How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...- Contactless card payments on the rise as Indian shoppers swipe less, tap moreIndian shoppers are increasingly opting for contactless 'tap-and-pay' card transactions, with estimates suggesting they now account for up ...
- Every '80s home had a velvet-lined box of silver flatware that never left the sideboard; now those sterling sets are the thrift-store kitchen find designers are hunting forThrift stores are witnessing a surprising surge in demand for vintage silver serving ware, with millennials and Gen Z leading the charge. T...
- Every '60s kitchen had a Presto Hot Dogger, and now this single-use appliance is the retro find thrift hunters can't resistThrift stores are seeing a surge in popularity, especially among younger generations. A peculiar find is the Presto Hot Dogger, a 1970s app...
- Every '60s house had one; now it's the cleaning supply thrifters are using as rustic decorMid-century metal dustpans are experiencing a revival, transitioning from cleaning tools to sought-after rustic decor. This trend taps into...
- Oyo readies market debut; IT's comeback rallyOyo's IPO plans are back on track after securing the regulator's nod. This and more in today's ETtech Top 5.
- Gap, American Eagle fall as brand troubles weaken annual forecastsThe results underscore a widening split in consumer spending, with record-low sentiment driven by the Iran war forcing lower-income househo...
- Myntra announces End of Reason Sale starting May 29Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collec...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- Amazon aims to revolutionize fast delivery with new 30-minute systemAmazon is revealing a new service offering deliveries in 30 minutes or less for an additional charge. This ultrafast delivery, called Amazo...
- Online marketplace Etsy beats revenue estimates on steady demandConsumer spending has been under pressure amid persistent inflation concerns, partly triggered by strict tariff policies. Yet, Etsy manag...
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...
- Ecommerce sees 25% growth in Q1 CY2026, says joint report by Flipkart, Bain & CoThe report titled How India Shops Online, 2026, says the growth has come on the back of improved consumer sentiment supported by policy-led...
- Alia Bhatt signs with Myntra to tap Gen Z in booming beauty segmentMyntra has appointed Alia Bhatt as the face of its platform and beauty business. This move aims to deepen engagement with Gen Z and millenn...
- US Stocks: Levi Strauss shares jump 10% as pricey denim sales smooth over tariff hitLevi Strauss' shares jumped about 10% on Wednesday as investors cheered its strongest quarterly revenue growth in nearly four years, with c...
- Co-branded cards squeeze; Slice’s valuation resetHappy Wednesday! Global economic challenges are casting dark clouds over the Indian consumer lending business. This and more in today’s ETt...
- Digital commerce in India will grow to $250 billion by 2030: Google and Deloitte reportIndia's digital commerce is set for massive growth, reaching $250 billion by 2030. Quick commerce will expand significantly, becoming a nor...
- Holiday shopping 2025 revolution: AI tools and crypto gifts surge among Gen Z – what to gift this ChristmasCrypto gifts for Christmas: This holiday season, young Americans are reshaping shopping habits. Nearly half of US shoppers use AI for holid...
- Legacy apparel grapples with GeNext rebellion as Gen Z opts for style & value over tagsGen Z is reshaping the Indian fashion market with their unique and experimental clothing choices. New brands like Freakins and Bonkers Corn...
- Gen Z: Brands chase 37.7 crore Indians for the $1.4 trillion money they may spendIndia’s 377 million-strong Gen Z population is redefining consumer behavior, influencing 43% of household consumption and pushing brands to...
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